Italy: programmatic advertising market revenue 2013-2016
Between 2013 and 2016, in Italy, the programmatic advertising market revenues increased drastically. According to the study results, the programmatic advertising market revenues grew from 50 million euros in 2013 to 310 million euros in 2016, a six-fold increase. The video segment revenues in particular increased by 30 percent between 2015 and 2016.
