Italy: programmatic advertising market revenue 2013-2016

Between 2013 and 2016, in Italy, the programmatic advertising market revenues increased drastically. According to the study results, the programmatic advertising market revenues grew from 50 million euros in 2013 to 310 million euros in 2016, a six-fold increase. The video segment revenues in particular increased by 30 percent between 2015 and 2016.

Programmatic advertising market revenue in Italy from 2013 to 2016*

Revenue in million euros
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Release date

December 2016



Survey time period

2013 to 2016

Method of interview

CATI, online interview

Supplementary notes

*Preliminary data.

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Statistics on "Advertising in Italy"

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