Market size of coffee shops in Japan 2017-2020

In 2020, the market size of coffee shops in Japan amounted to an estimated 0.81 trillion Japanese yen. Coffee shops cater to the ample demand for caffeinated drinks in Japanese society, offering a dedicated space for coffee consumption. Japan is one of the largest coffee markets in the world. To satisfy domestic demand, large quantities of coffee are imported, making Japan one of the major coffee importing countries in the world. The country’s largest source of imports is Brazil.

Coffee consumption in Japan

Coffee is one of the most popular non-alcoholic beverages in Japan, together with tea, mineral water, and carbonated drinks. On average, almost three-quarters of Japanese people drink coffee daily. Coffee consumption is common in a variety of settings. In Japan, most coffee drinks are consumed at home, while drinking coffee at work or school is another common setting. Most coffee drinkers are not regular visitors to coffee shops in Japan.

Leading coffee shop chains

There are four big coffee shop chain companies operating in Japan, the largest of which, in terms of the number of establishments, is Starbucks. Starbucks is also the leading foreign brand among them, while Doutor and Komeda are the largest chains of Japanese origin. Coffee shops of these brands are often encountered in the busiest spots at or near train stations in metropolitan areas in Japan.