Based on responses of advertising agencies and marketers from the United States, it was found that the industry professionals spent 14.2 million U.S. dollars on digital video advertising in 2018 (both desktop and mobile), and expect that number to further grow to 17.8 million dollars in 2019.
Digital and mobile video advertising spending according to agencies and marketers in the United States from 2017 to 2019 (in million U.S. dollars)
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Expenditure share video display advertising Australia Q2 2016 by sector
- Digital ad spend in Argentina 2015-2020, by device
- Share of mobile ad requests in Canada Q1 2017 - Q4 2018, by format
- U.S mobile ad spend share in 2015, by industry
- Digital ad spend in New Zealand 2007-2019, by format
- Mobile advertising spending in the United Kingdom (UK) 2009-2013, by format
- Mobile ad spend in the U.S. in 2019, by industry
- Mobile advertising expenditure in Finland 2008-2015
- Mobile advertising expenditure in Germany 2012-2015
- Expenditure on mobile marketing in Finland 2010-2017
- Global mobile display ad revenue 2015, by company
- Programmatic mobile video ad spend growth in the U.S. 2014-2016
- Mobile advertising expenditure in France 2011-2015
- Mobile display ad spend in the U.S. 2015-2020
- Mobile share of digital ad spend in Canada 2016-2021
- Quarterly request share display and video advertisements Australia Q1 2017- Q4 2018
- Reasons for brands to increase online video ad spend in the United Kingdom (UK) 2017
- Income of leading digital full service ad agencies in the United Kingdom (UK) 2014
- Distribution of retail seasonal candy ad support in the U.S. 2013, by category
- Number of advertising films produced in Germany 2019, by producer
IAB. (April 29, 2019). Digital and mobile video advertising spending according to agencies and marketers in the United States from 2017 to 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved January 17, 2021, from https://www.statista.com/statistics/746291/us-agencies-marketers-digital-mobile-ad-spending/
IAB. "Digital and mobile video advertising spending according to agencies and marketers in the United States from 2017 to 2019 (in million U.S. dollars)." Chart. April 29, 2019. Statista. Accessed January 17, 2021. https://www.statista.com/statistics/746291/us-agencies-marketers-digital-mobile-ad-spending/
IAB. (2019). Digital and mobile video advertising spending according to agencies and marketers in the United States from 2017 to 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 17, 2021. https://www.statista.com/statistics/746291/us-agencies-marketers-digital-mobile-ad-spending/
IAB. "Digital and Mobile Video Advertising Spending According to Agencies and Marketers in The United States from 2017 to 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 29 Apr 2019, https://www.statista.com/statistics/746291/us-agencies-marketers-digital-mobile-ad-spending/
IAB, Digital and mobile video advertising spending according to agencies and marketers in the United States from 2017 to 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/746291/us-agencies-marketers-digital-mobile-ad-spending/ (last visited January 17, 2021)