Based on responses of advertising agencies and marketers from the United States, it was found that the industry professionals spent 14.2 million U.S. dollars on digital video advertising in 2018 (both desktop and mobile), and expect that number to further grow to 17.8 million dollars in 2019.
Digital and mobile video advertising spending according to agencies and marketers in the United States from 2017 to 2019
(in million U.S. dollars)
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IAB. (April 29, 2019). Digital and mobile video advertising spending according to agencies and marketers in the United States from 2017 to 2019 (in million U.S. dollars) [Graph]. In Statista. Retrieved March 30, 2020, from https://www.statista.com/statistics/746291/us-agencies-marketers-digital-mobile-ad-spending/
IAB. "Digital and mobile video advertising spending according to agencies and marketers in the United States from 2017 to 2019 (in million U.S. dollars)." Chart. April 29, 2019. Statista. Accessed March 30, 2020. https://www.statista.com/statistics/746291/us-agencies-marketers-digital-mobile-ad-spending/
IAB. (2019). Digital and mobile video advertising spending according to agencies and marketers in the United States from 2017 to 2019 (in million U.S. dollars). Statista. Statista Inc.. Accessed: March 30, 2020. https://www.statista.com/statistics/746291/us-agencies-marketers-digital-mobile-ad-spending/
IAB. "Digital and Mobile Video Advertising Spending According to Agencies and Marketers in The United States from 2017 to 2019 (in Million U.S. Dollars)." Statista, Statista Inc., 29 Apr 2019, https://www.statista.com/statistics/746291/us-agencies-marketers-digital-mobile-ad-spending/
IAB, Digital and mobile video advertising spending according to agencies and marketers in the United States from 2017 to 2019 (in million U.S. dollars) Statista, https://www.statista.com/statistics/746291/us-agencies-marketers-digital-mobile-ad-spending/ (last visited March 30, 2020)
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