Ad media ranked by short-term profit share for FMCG brands in the UK 2014-2017

This statistic ranks advertising media by share of short-term profit for FMCG brands in the United Kingdom from 2014 to 2017. Short-term profit refers to profit made throughout the period of the campaign and roughly three months afterwards. TV ads had a share of 85 percent in short-term returns, making it the most effective advertising type for campaigns in the FMCG category.

Advertising media with the highest share in short-term profit for FMCG brands in the United Kingdom (UK) from 2014 to 2017

Share of short-term return*
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Release date

November 2017


United Kingdom

Survey time period

February 2014 to May 2017

Supplementary notes

* Share of profit delivered in the short term (throughout the campaign and for a period of circa three months afterwards)
Figures are based on data from 150 of Ebiquity's clients with analyses covering 606 campaings.
The source adds the following information: "Online video includes broadcaster VOD, YouTube, Facebook video & online programmatic video."

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Statistics on "Advertising in the United Kingdom (UK)"

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