Ad media ranked by short-term profit share for FMCG brands in the UK 2014-2017

Advertising media with the highest share in short-term profit for FMCG brands in the United Kingdom (UK) from 2014 to 2017

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Sources

Release date

November 2017

Region

United Kingdom

Survey time period

February 2014 to May 2017

Supplementary notes

* Share of profit delivered in the short term (throughout the campaign and for a period of circa three months afterwards)
Figures are based on data from 150 of Ebiquity's clients with analyses covering 606 campaings.
The source adds the following information: "Online video includes broadcaster VOD, YouTube, Facebook video & online programmatic video."

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