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Ad media ranked by short-term profit share for FMCG brands in the UK 2014-2017

Advertising media with the highest share in short-term profit for FMCG brands in the United Kingdom (UK) from 2014 to 2017

by Katrin Kienast, last edited Jan 15, 2018
Ad media ranked by short-term profit share for FMCG brands in the UK 2014-2017 This statistic ranks advertising media by share of short-term profit for FMCG brands in the United Kingdom from 2014 to 2017. Short-term profit refers to profit made throughout the period of the campaign and roughly three months afterwards. TV ads had a share of 85 percent in short-term returns, making it the most effective advertising type for campaigns in the FMCG category.
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Advertising media with the highest share in short-term profit for FMCG brands in the United Kingdom (UK) from 2014 to 2017

Share of short-term return*
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Share of short-term return*
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by Katrin Kienast, last edited Jan 15, 2018
This statistic ranks advertising media by share of short-term profit for FMCG brands in the United Kingdom from 2014 to 2017. Short-term profit refers to profit made throughout the period of the campaign and roughly three months afterwards. TV ads had a share of 85 percent in short-term returns, making it the most effective advertising type for campaigns in the FMCG category.
Show more
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