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Ad media ranked by short-term profit share for retail brands in the UK 2014-2017

Advertising media with the highest share in short-term profit for retail brands in the United Kingdom (UK) from 2014 to 2017

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Sources

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Release date

November 2017

Region

United Kingdom

Survey time period

February 2014 to May 2017

Supplementary notes

* Share of profit delivered in the short term (throughout the campaign and for a period of circa three months afterwards)
Figures are based on data from 150 of Ebiquity's clients with analyses covering 625 campagins.
The source adds the following information: "Online video includes broadcaster VOD, YouTube, Facebook video & online programmatic video."

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Statistics on " Advertising in Europe "

Statistics on Advertising in Europe

Overview

6

Traditional Media

4

Digital Media

5

Leading Markets

8

Leading Advertisers

5

Further related statistics

15
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