This statistic ranks advertising media by share of short-term profit for retail brands in the United Kingdom from 2014 to 2017. Short-term profit refers to profit made throughout the period of the campaign and roughly three months afterwards. TV ads had a share of 59 percent in short-term returns, making it the most effective advertising type for campaigns in the retail category.
Advertising media with the highest share in short-term profit for retail brands in the United Kingdom (UK) from 2014 to 2017
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Further related statistics
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- Advertising media ranked by average ROI for FMCG in the United Kingdom (UK) 2008-2014
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- FMCG advertising ROI in the United Kingdom (UK) 2013, by media
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- Perceived ROI of e-mail marketing worldwide 2018
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- Advertising media index ranked by effectiveness in the United Kingdom (UK) 2014
- Leisure and entertainment advertising ROI in the United Kingdom (UK) 2013, by media
- Automotive advertising ROI in the United Kingdom (UK) 2013, by medium
- Addressable & data-enabled TV adoption among U.S. advertisers 2018
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Thinkbox. (November 16, 2017). Advertising media with the highest share in short-term profit for retail brands in the United Kingdom (UK) from 2014 to 2017 [Graph]. In Statista. Retrieved February 01, 2023, from https://www.statista.com/statistics/797067/retail-ad-media-by-short-term-roi-uk/
Thinkbox. "Advertising media with the highest share in short-term profit for retail brands in the United Kingdom (UK) from 2014 to 2017." Chart. November 16, 2017. Statista. Accessed February 01, 2023. https://www.statista.com/statistics/797067/retail-ad-media-by-short-term-roi-uk/
Thinkbox. (2017). Advertising media with the highest share in short-term profit for retail brands in the United Kingdom (UK) from 2014 to 2017. Statista. Statista Inc.. Accessed: February 01, 2023. https://www.statista.com/statistics/797067/retail-ad-media-by-short-term-roi-uk/
Thinkbox. "Advertising Media with The Highest Share in Short-term Profit for Retail Brands in The United Kingdom (Uk) from 2014 to 2017." Statista, Statista Inc., 16 Nov 2017, https://www.statista.com/statistics/797067/retail-ad-media-by-short-term-roi-uk/
Thinkbox, Advertising media with the highest share in short-term profit for retail brands in the United Kingdom (UK) from 2014 to 2017 Statista, https://www.statista.com/statistics/797067/retail-ad-media-by-short-term-roi-uk/ (last visited February 01, 2023)
Advertising media with the highest share in short-term profit for retail brands in the United Kingdom (UK) from 2014 to 2017 [Graph], Thinkbox, November 16, 2017. [Online]. Available: https://www.statista.com/statistics/797067/retail-ad-media-by-short-term-roi-uk/