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Ad media ranked by short-term profit share for retail brands in the UK 2014-2017
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Ad media ranked by short-term profit share for retail brands in the UK 2014-2017
Advertising media with the highest share in short-term profit for retail brands in the United Kingdom (UK) from 2014 to 2017
This statistic ranks advertising media by share of short-term profit for retail brands in the United Kingdom from 2014 to 2017. Short-term profit refers to profit made throughout the period of the campaign and roughly three months afterwards. TV ads had a share of 59 percent in short-term returns, making it the most effective advertising type for campaigns in the retail category.
Advertising media with the highest share in short-term profit for retail brands in the United Kingdom (UK) from 2014 to 2017
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This statistic ranks advertising media by share of short-term profit for retail brands in the United Kingdom from 2014 to 2017. Short-term profit refers to profit made throughout the period of the campaign and roughly three months afterwards. TV ads had a share of 59 percent in short-term returns, making it the most effective advertising type for campaigns in the retail category.
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- Release date
- November 2017
- Region
- United Kingdom
- Survey time period
- February 2014 to May 2017
- Supplementary notes
-
* Share of profit delivered in the short term (throughout the campaign and for a period of circa three months afterwards)
Figures are based on data from 150 of Ebiquity's clients with analyses covering 625 campagins.
The source adds the following information: "Online video includes broadcaster VOD, YouTube, Facebook video & online programmatic video."
Source
- Show sources information
- Show publisher information
- Release date
- November 2017
More information
- Region
- United Kingdom
- Survey time period
- February 2014 to May 2017
- Supplementary notes
-
* Share of profit delivered in the short term (throughout the campaign and for a period of circa three months afterwards)
Figures are based on data from 150 of Ebiquity's clients with analyses covering 625 campagins.
The source adds the following information: "Online video includes broadcaster VOD, YouTube, Facebook video & online programmatic video."
Other statistics on the topic
Television industry in the United Kingdom (UK)
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Television industry in the United Kingdom (UK)
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Statistics on "Television industry in the United Kingdom (UK)"
- Overview
The most important statistics
- Television industry revenue in the United Kingdom (UK) from 2004 to 2017, by source (in billion GBP)TV industry revenue in the United Kingdom (UK) 2004-2017, by source
- TV industry revenue in the United Kingdom (UK) from 2004 to 2017, by sector (in billion GBP)TV industry revenue in the United Kingdom (UK) 2004-2017, by sector
- Distribution of non-broadcast TV industry revenue in the United Kingdom (UK) in 2017, by source (in million British pounds)TV industry revenue: distribution of non-broadcast revenue in the UK 2017, by source
- Gross value added of the TV programming and broadcasting activities sector in the United Kingdom (UK) from 2008 to 2015 (in million GBP)TV programming and broadcasting activities GVA in the United Kingdom (UK) 2008-2015
- Export revenue of UK-produced TV programs in fiscal year 2015/2016, by type and territory (in million GBP)Export revenue of UK-produced TV programs 2015/16, by type and territory
- Market Leaders
The most important statistics
- Television companies ranked by consolidated operating revenues in Europe in 2017 (in million euros)Leading television companies in Europe 2017, ranked by revenues
- Revenues of the leading audiovisual companies in the United Kingdom (UK) in 2017, by audiovisual turnover (in million GBP)Audiovisual industry market leaders in the UK 2017, by audiovisual turnover
- Television networks ranked by revenues in the United Kingdom (UK) in December 2016 and December 2017 (in million GBP)Television networks ranked by revenues in the United Kingdom (UK) as of December 2017
- Television platforms ranked by number of households in the United Kingdom (UK) in 2017 (in 1,000 households)TV platforms ranked by number of households in the United Kingdom (UK) 2017
- Television audience share of main broadcasters in the United Kingdom (UK) from 2010 to 2017*Audience share of the main TV channels in the UK 2010-2017
- Quarterly reach of the leading 20 TV channels in the United Kingdom (UK) as of 4th quarter 2018 (in millions)Leading TV channels in the United Kingdom (UK) as of Q4 2018, by quarterly reach
- Audience
The most important statistics
- Number of multichannel television homes in the United Kingdom (UK) from January 2000 to January 2018 (in million homes)Number of multichannel TV homes in the United Kingdom (UK) 2000-2018
- Number of multichannel television homes in the United Kingdom (UK) from 2000 to 2018, by platform (in million homes)Number of multichannel TV homes in the United Kingdom (UK) 2000-2018, by platform
- Number of TV households in the United Kingdom from 2009 to 2018, by technology (in millions)Number of TV households in the UK 2009-2018, by technology
- Age distribution of television consuming households in the United Kingdom (UK) in 2018, by platformAge distribution of TV households in the United Kingdom (UK) 2018, by platform
- Total television reach in the United Kingdom (UK) as of 4th quarter of 2018, by population segment (in million viewers)TV reach in the United Kingdom (UK) as of Q4 2018, by population segment
- Consumption & User Behavior
The most important statistics
- Average monthly household spending on television services in the United Kingdom (UK) from 2007 to 2017 (in GBP)Household spending per month on television services in the UK 2007-2017
- Average daily time spent watching TV per individual in the United Kingdom (UK) from 2010 to 2017, by age (in hours)TV consumption in the UK: hours of daily viewing per individual 2010-2017, by age
- Average daily time spent watching TV per individual in the United Kingdom from 2010 to 2017, by gender (in hours)TV consumption in the UK: daily viewing time per individual 2010-2017, by gender
- Average daily time spent watching TV per individual in the United Kingdom (UK) in 2017, by month (in minutes)Daily TV viewing time per person in the United Kingdom (UK) 2017, by month
- Share of television viewing in the United Kingdom (UK) in 2017, by genreGenre breakdown of TV viewing in the United Kingdom (UK) 2017
- Share of television viewing time-shifted in the United Kingdom (UK) in 2017, by DTR ownershipTime-shifted share of TV viewing in the UK 2017, by DTR ownership
- Preferred number of TV show episodes to watch in one binge watching session in the United Kingdom (UK) in December 2016Number of TV show episodes watched per binge watching session in the UK 2016
- Programming
The most important statistics
- Number of television channels available and established in the United Kingdom (UK) as of December 2018, by genreTV channels available in the United Kingdom (UK) 2018 by genre
- Most-watched TV programs in the United Kingdom (UK) in 2017 (viewing audience in millions)Most-watched TV programs in the United Kingdom (UK) 2017
- Most-watched TV programs on non-PSB channels in the United Kingdom (UK) in 2017* (viewing audience in millions)Most-watched TV programs on non-PSB channels in the United Kingdom (UK) in 2017
- Most-watched sports games on television in the United Kingdom (UK) in 2017 (peak minute audience in millions)Most-watched sports games on TV in the United Kingdom (UK) 2017
- Opinion on the quality of TV programs over the past 12 months in the United Kingdom (UK) from 2005 to 2017Opinion on quality of TV programs in the United Kingdom (UK) 2005-2017
- Main reasons given for TV programs getting worse in the past 12 months in the United Kingdom (UK) in 2017Opinion on reasons for TV program quality decline in the United Kingdom (UK) 2017
- Advertising
The most important statistics
- Television advertising revenue in the United Kingdom from 2011 to 2019 (in billion GBP)Television advertising revenue in the UK 2011-2019
- TV net advertising revenue in the United Kingdom (UK) from 2010 to 2017, by source (in billion British pounds)TV net advertising revenue in the United Kingdom (UK) 2010-2017, by source
- Advertising media with the highest profit return on investment (ROI) in the United Kingdom (UK) from 2014 to 2017 (in GBP)Advertising media ranked by profit ROI in the United Kingdom (UK) 2014-2017
- Advertising media with the highest share in short-term profit for FMCG brands in the United Kingdom (UK) from 2014 to 2017Ad media ranked by short-term profit share for FMCG brands in the UK 2014-2017
- Advertising media with the highest share in short-term profit for retail brands in the United Kingdom (UK) from 2014 to 2017Ad media ranked by short-term profit share for retail brands in the UK 2014-2017
- Leading television commercial sales houses in the United Kingdom in 2017, ranked by share of commercial impacts*Leading TV commercial sales houses in the UK 2017, by commercial impacts share
- Television advertisers ranked by broadcast views in the United Kingdom (UK) in 2017 (in billion commercial impacts)Most-viewed TV advertisers in the United Kingdom (UK) 2017
- Number of broadcast TV commercial impacts in the United Kingdom (UK) from 2009 to 2017 (in billion impacts)Broadcast TV commercial impacts in the United Kingdom (UK) 2009-2017
- Pay and Online TV
The most important statistics
- Gross pay-TV revenue in the United Kingdom (UK) 2011-2017 (in million euros)Pay-TV revenues in the United Kingdom (UK) 2011-2017
- Pay-TV revenue in the United Kingdom (UK) 2012-2017, by platform (in million euros)Pay-TV revenues in the United Kingdom (UK) 2012-2017, by platform
- Online TV revenues in the United Kingdom (UK) from 2006 to 2017 (in million GBP)Online TV revenues in the United Kingdom (UK) 2006-2017
- Take-up of the leading subscription video on-demand services in the United Kingdom (UK) from 1st quarter 2014 to 2nd quarter 2017 (in 1,000 households)SVOD services take-up in the United Kingdom (UK) Q1 2014-Q2 2017
- Leading services used to view online TV programs in the United Kingdom (UK) in 1st half 2018Leading online television services used in the United Kingdom (UK) H1 2018
- Viewing time on all online TV platforms audited in the United Kingdom (UK) during the week ending September 9, 2018, by TV player and content type (in million minutes)Online TV viewing time in the UK in September 2018, by player
- Frequency of online film and TV program downloading in the United Kingdom (UK) as of May 2018Frequency of online film and TV program downloading in the United Kingdom (UK) 2018
- Online on-demand TV programs ranked by streams in the United Kingdom (UK) during the week ending September 9, 2018 (in average program streams in thousands)Most streamed online on-demand TV programs in the United Kingdom (UK) 2018
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Statistics on "Television industry in the United Kingdom (UK)"
- Television industry revenue in the United Kingdom (UK) from 2004 to 2017, by source (in billion GBP)
- TV industry revenue in the United Kingdom (UK) from 2004 to 2017, by sector (in billion GBP)
- Distribution of non-broadcast TV industry revenue in the United Kingdom (UK) in 2017, by source (in million British pounds)
- Gross value added of the TV programming and broadcasting activities sector in the United Kingdom (UK) from 2008 to 2015 (in million GBP)
- Export revenue of UK-produced TV programs in fiscal year 2015/2016, by type and territory (in million GBP)
- Television companies ranked by consolidated operating revenues in Europe in 2017 (in million euros)
- Revenues of the leading audiovisual companies in the United Kingdom (UK) in 2017, by audiovisual turnover (in million GBP)
- Television networks ranked by revenues in the United Kingdom (UK) in December 2016 and December 2017 (in million GBP)
- Television platforms ranked by number of households in the United Kingdom (UK) in 2017 (in 1,000 households)
- Television audience share of main broadcasters in the United Kingdom (UK) from 2010 to 2017*
- Quarterly reach of the leading 20 TV channels in the United Kingdom (UK) as of 4th quarter 2018 (in millions)
- Number of multichannel television homes in the United Kingdom (UK) from January 2000 to January 2018 (in million homes)
- Number of multichannel television homes in the United Kingdom (UK) from 2000 to 2018, by platform (in million homes)
- Number of TV households in the United Kingdom from 2009 to 2018, by technology (in millions)
- Age distribution of television consuming households in the United Kingdom (UK) in 2018, by platform
- Total television reach in the United Kingdom (UK) as of 4th quarter of 2018, by population segment (in million viewers)
- Average monthly household spending on television services in the United Kingdom (UK) from 2007 to 2017 (in GBP)
- Average daily time spent watching TV per individual in the United Kingdom (UK) from 2010 to 2017, by age (in hours)
- Average daily time spent watching TV per individual in the United Kingdom from 2010 to 2017, by gender (in hours)
- Average daily time spent watching TV per individual in the United Kingdom (UK) in 2017, by month (in minutes)
- Share of television viewing in the United Kingdom (UK) in 2017, by genre
- Share of television viewing time-shifted in the United Kingdom (UK) in 2017, by DTR ownership
- Preferred number of TV show episodes to watch in one binge watching session in the United Kingdom (UK) in December 2016
- Number of television channels available and established in the United Kingdom (UK) as of December 2018, by genre
- Most-watched TV programs in the United Kingdom (UK) in 2017 (viewing audience in millions)
- Most-watched TV programs on non-PSB channels in the United Kingdom (UK) in 2017* (viewing audience in millions)
- Most-watched sports games on television in the United Kingdom (UK) in 2017 (peak minute audience in millions)
- Opinion on the quality of TV programs over the past 12 months in the United Kingdom (UK) from 2005 to 2017
- Main reasons given for TV programs getting worse in the past 12 months in the United Kingdom (UK) in 2017
- Television advertising revenue in the United Kingdom from 2011 to 2019 (in billion GBP)
- TV net advertising revenue in the United Kingdom (UK) from 2010 to 2017, by source (in billion British pounds)
- Advertising media with the highest profit return on investment (ROI) in the United Kingdom (UK) from 2014 to 2017 (in GBP)
- Advertising media with the highest share in short-term profit for FMCG brands in the United Kingdom (UK) from 2014 to 2017
- Advertising media with the highest share in short-term profit for retail brands in the United Kingdom (UK) from 2014 to 2017
- Leading television commercial sales houses in the United Kingdom in 2017, ranked by share of commercial impacts*
- Television advertisers ranked by broadcast views in the United Kingdom (UK) in 2017 (in billion commercial impacts)
- Number of broadcast TV commercial impacts in the United Kingdom (UK) from 2009 to 2017 (in billion impacts)
- Number of television advertisements seen daily per individual in the United Kingdom (UK) from H1 2005 to H1 2017
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- Gross pay-TV revenue in the United Kingdom (UK) 2011-2017 (in million euros)
- Pay-TV revenue in the United Kingdom (UK) 2012-2017, by platform (in million euros)
- Online TV revenues in the United Kingdom (UK) from 2006 to 2017 (in million GBP)
- Take-up of the leading subscription video on-demand services in the United Kingdom (UK) from 1st quarter 2014 to 2nd quarter 2017 (in 1,000 households)
- Leading services used to view online TV programs in the United Kingdom (UK) in 1st half 2018
- Viewing time on all online TV platforms audited in the United Kingdom (UK) during the week ending September 9, 2018, by TV player and content type (in million minutes)
- Frequency of online film and TV program downloading in the United Kingdom (UK) as of May 2018
- Online on-demand TV programs ranked by streams in the United Kingdom (UK) during the week ending September 9, 2018 (in average program streams in thousands)
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