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Distribution of mobile in-app advertising monetization power worldwide between January and November 2017, by ad format

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In-app advertising monetization capacity share worldwide in 2017, by ad format The graph presents information on the distribution of mobile in-app advertising monetization power worldwide between January and November 2017, by ad format. According to the source, rich interstitial ads had the highest share of in-app monetization power worldwide, owing to their higher engagement rates.
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Share of monetization power
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Share of monetization power
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Description Source More information
The graph presents information on the distribution of mobile in-app advertising monetization power worldwide between January and November 2017, by ad format. According to the source, rich interstitial ads had the highest share of in-app monetization power worldwide, owing to their higher engagement rates.
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Release date
December 2017
Region
Worldwide
Survey time period
January to November 2017
Special properties
based on 60 demand sources and 30,000 apps accross five regional markets
Supplementary notes
Monetization power is explained as higher engagement rates resulting from a combination of high eCPMs and impression rates.

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