Marketer perspectives on ROI of social media vs. traditional campaigns 2016-2017

Perception of return on investment (ROI) on social media vs. traditional media ad campaigns among marketers worldwide from March 2016 to March 2017

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Release date

April 2017



Survey time period

May 2016, December 2016 and March 2017

Number of respondents

97 respondents

Special properties

among marketing professionals from advertisers in every large industry category

Supplementary notes

Question: Looking at the marketing dollars your firm spent on social media campaigns (e.g. on Facebook, Instagram, Twitter, Snapchat, etc.) over the last 2 years, do you believe the ROI (return on investment) was higher or lower than the ROI on traditional media campaigns (e.g. on TV, radio, outdoor, newspapers, etc.)?

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