Marketer perspectives on ROI of social media vs. traditional campaigns 2016-2017

This statistic shows the perception of return on investment (ROI) on social media vs. traditional media campaigns among marketers worldwide from March 2016 to March 2017. The findings show that as of March 2017, 51 percent of responding marketers believed the return on investment on social media campaigns to have been higher than on traditional media campaigns, compared to 24 percent who thought that the ROI remained the same.

Perception of return on investment (ROI) on social media vs. traditional media ad campaigns among marketers worldwide from March 2016 to March 2017

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Source

Release date

April 2017

Region

Worldwide

Survey time period

May 2016, December 2016 and March 2017

Number of respondents

97 respondents

Special properties

among marketing professionals from advertisers in every large industry category

Supplementary notes

Question: Looking at the marketing dollars your firm spent on social media campaigns (e.g. on Facebook, Instagram, Twitter, Snapchat, etc.) over the last 2 years, do you believe the ROI (return on investment) was higher or lower than the ROI on traditional media campaigns (e.g. on TV, radio, outdoor, newspapers, etc.)?

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Statistics on "Twitter marketing"

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