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Marketer perspectives on ROI of social media vs. traditional campaigns 2016-2017

Perception of return on investment (ROI) on social media vs. traditional media ad campaigns among marketers worldwide from March 2016 to March 2017

by A. Guttmann, last edited Oct 16, 2018
Marketer perspectives on ROI of social media vs. traditional campaigns 2016-2017 This statistic shows the perception of return on investment (ROI) on social media vs. traditional media campaigns among marketers worldwide from March 2016 to March 2017. The findings show that as of March 2017, 51 percent of responding marketers believed the return on investment on social media campaigns to have been higher than on traditional media campaigns, compared to 24 percent who thought that the ROI remained the same.
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Perception of return on investment (ROI) on social media vs. traditional media ad campaigns among marketers worldwide from March 2016 to March 2017

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