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Twitter median CPC worldwide 2017-2020

Published by Statista Research Department, May 18, 2021
According to a study from 2020 on the median Twitter advertising cost-per-click (CPC) worldwide it was found that in the first quarter of 2020, Twitter's CPC stood at 0.58 U.S. dollars. In the same quarter in 2019 the Twitter CPC only reached 0.39 U.S. dollars.

Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2020 (in U.S. dollars)

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Sources

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Release date

June 2020

Region

Worldwide

Survey time period

Q1 2017 to Q1 2020

Special properties

based on 68,530,097 impressions

Supplementary notes

Figures preceding Q1 2019 were retrieved from earlier reports.

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