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Twitter median CPC worldwide Q1 2017- Q1 2018
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Twitter median CPC worldwide Q1 2017- Q1 2018
Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
This statistic presents the median Twitter advertising cost-per-click (CPC) worldwide from the first quarter of 2017 to the first quarter of 2018. In the first quarter of 2018, Twitter's CPC reached 0.38 U.S. dollars, down from 0.59 dollars in the corresponding quarter of 2017.
Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
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This statistic presents the median Twitter advertising cost-per-click (CPC) worldwide from the first quarter of 2017 to the first quarter of 2018. In the first quarter of 2018, Twitter's CPC reached 0.38 U.S. dollars, down from 0.59 dollars in the corresponding quarter of 2017.
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- Release date
- March 2018
- Region
- Worldwide
- Survey time period
- Q1 2017 to Q1 2018
Source
- Show sources information
- Show publisher information
- Release date
- March 2018
More information
- Region
- Worldwide
- Survey time period
- Q1 2017 to Q1 2018
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Statistics on "Twitter marketing"
- Overview
The most important statistics
- Leading digital publishers in the United States as of October 2018, based on audience size (in millions)Top digital publishers in the U.S. 2018, by audience
- Leading digital publishers in the United States as of October 2018, based on reachTop digital publishers in the U.S. 2018, by user reach
- Market capitalization of the largest U.S. internet companies as of March 2019 (in billion U.S. dollars)Market capitalization of the largest U.S. internet companies 2019
- Annual revenue of Twitter from 2010 to 2018, by segment (in million U.S. dollars)Twitter: annual revenue 2010-2018, by segment
- Most important social media platforms for marketers worldwide as of January 2018Most important social media platforms for marketers worldwide 2018
- Audience
The most important statistics
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Number of Twitter users worldwide from 2014 to 2020 (in millions)Twitter: number of worldwide users 2014-2020
- Distribution of Twitter users worldwide from 2012 to 2018, by regionTwitter: regional user distribution 2012-2018
- Leading countries based on number of Twitter users as of January 2019 (in millions)Countries with the most Twitter users as of January 2019
- Distribution of Twitter users worldwide as of January 2019, by genderTwitter: distribution of global audiences 2019, by gender
- Percentage of U.S. adults who use Twitter as of January 2018, by age groupTwitter usage reach in the United States 2018, by age group
- Marketing use
The most important statistics
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018, by target group
- Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017Social media marketers use for professional purposes worldwide 2017
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- Most popular social networks used by Inc. 500 companies in 2017Corporate social media usage of Inc. 500 companies 2017
- Average monthly number of tweets by brands on Twitter from January to December 2017Twitter: average monthly tweets by brand profiles 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018Future use of social media among marketers worldwide by platform 2018
- Effectiveness
The most important statistics
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018Twitter median CTR worldwide Q1 2017- Q1 2018
- Year-on-year referral traffic growth of leading social networks in the United States as of 4th quarter 2018Year-on-year site visit growth via U.S. social networks 2018
- Average number of daily brand retweets on Twitter as of 1st half 2018, by verticalAverage daily Twitter brand retweets 2018, by vertical
- Monthly follower growth of brand Twitter profiles from August to December 2017Twitter: monthly brand profile follower growth 2017
- User engagement with brand posts on Twitter from January to July 2017Twitter brand posts replies and mention rate 2017
- Advertising
The most important statistics
- Twitter's advertising revenue worldwide from 2014 to 2018 (in billion U.S. dollars)Twitter's advertising revenue worldwide 2014-2018
- Net digital advertising revenue of selected online companies in the United States from 2016 to 2019 (in billion U.S. dollars)U.S. net digital ad revenue 2016-2019, by company
- Worldwide mobile advertising revenue of Twitter from 2014 to 2018 (in billion U.S. dollars)Twitter: global mobile internet advertising revenue 2014-2018
- Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company
- Social networking ad revenue market share of Twitter in the United States from 2015 to 2018U.S. Twitter social network advertising revenue share 2015-2018
- Mobile advertising revenue of Twitter in the United States from 2015 to 2018 (in million U.S. dollars)U.S. Twitter mobile advertising revenue 2015-2018
- Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 4th quarter 2018Twitter ad engagement change Q3 2014 - Q4 2018
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPM worldwide Q1 2017- Q1 2018
- Leader rankings
The most important statistics
- Leading brands on Twitter as of June 2018, by followers (in millions)Most-followed brands on Twitter 2018
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)Leading U.S. brands on Twitter 2018, by user engagement
- Leading retail and consumer merchandise brands on Twitter as of July 2018, by followers (in millions)Most-followed retailers and consumer merchandise brands on Twitter 2018
- Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)Most-followed beauty brands on Twitter 2018
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)Most-followed apparel brands on Twitter 2018
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Statistics
- Brazil: ad spend of the federal government on Twitter 2013-2016
- U.S. Yahoo! Bing Network CPC 2013-2014, by industry
- Twitter ad visibility according to U.S. Twitter users 2015
- Twitter ad relevance according to U.S. users 2015
- Paid search cost-per-click growth in Europe Q4 2014-Q4 2015
- Leading Twitter ad formats in the U.S. 2013-2014
- Prices of CPC first position keywords in the Netherlands 2014-2015, by industry
- Italy: online ad campaigns CPC value in the home furnishing sector 2018, by city
- Italy: value of CPC of online ad campaigns in the insurance sector 2018, by city
- Cost-per-click of search advertising in the United Kingdom (UK) 2013, by device
- Italy: value of CPC of online ad campaigns in the health sector 2018, by city
- Italy: value of CPC of online ad campaigns in the marketing sector 2018, by city
- Paid search CPC and spend change in the Netherlands 2016, by keyword type
- Google PLA CPC change in the Netherlands 2016
- Social ad revenue worldwide 2016, by company
- Search advertising: cost-per-click change in the United Kingdom (UK) 2013, by device
- Travel industry CPC in the U.S. 2014, by subsector
- Italy: value of CPC of online ad campaigns in the real estate sector 2018, by city
- Airtime credit service fee potential worldwide 2014, by region
- Countries with the highest quality of electricity supply 2017/18
Statistics on "Twitter marketing"
- Leading digital publishers in the United States as of October 2018, based on audience size (in millions)
- Leading digital publishers in the United States as of October 2018, based on reach
- Market capitalization of the largest U.S. internet companies as of March 2019 (in billion U.S. dollars)
- Annual revenue of Twitter from 2010 to 2018, by segment (in million U.S. dollars)
- Most important social media platforms for marketers worldwide as of January 2018
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)
- Number of Twitter users worldwide from 2014 to 2020 (in millions)
- Distribution of Twitter users worldwide from 2012 to 2018, by region
- Leading countries based on number of Twitter users as of January 2019 (in millions)
- Distribution of Twitter users worldwide as of January 2019, by gender
- Percentage of U.S. adults who use Twitter as of January 2018, by age group
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018
- Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- Most popular social networks used by Inc. 500 companies in 2017
- Average monthly number of tweets by brands on Twitter from January to December 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018
- Year-on-year referral traffic growth of leading social networks in the United States as of 4th quarter 2018
- Average number of daily brand retweets on Twitter as of 1st half 2018, by vertical
- Monthly follower growth of brand Twitter profiles from August to December 2017
- User engagement with brand posts on Twitter from January to July 2017
- Twitter's advertising revenue worldwide from 2014 to 2018 (in billion U.S. dollars)
- Net digital advertising revenue of selected online companies in the United States from 2016 to 2019 (in billion U.S. dollars)
- Worldwide mobile advertising revenue of Twitter from 2014 to 2018 (in billion U.S. dollars)
- Net mobile advertising revenue in the United States from 2016 to 2019, by company
- Social networking ad revenue market share of Twitter in the United States from 2015 to 2018
- Mobile advertising revenue of Twitter in the United States from 2015 to 2018 (in million U.S. dollars)
- Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 4th quarter 2018
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Leading brands on Twitter as of June 2018, by followers (in millions)
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)
- Leading retail and consumer merchandise brands on Twitter as of July 2018, by followers (in millions)
- Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Twitter advertising spending of the Brazilian federal government from 2013 to 2016 (in million Brazilian reals)
- Average cost per click on Yahoo! Bing Network in selected industries in the United States in 1st quarter 2013 and 2014 (in U.S. dollars)
- Frequency with which Twitter users notice ads on Twitter in the United States as of June 2015
- Perceived relevance of Twitter ads according to Twitter users in the United States as of June 2015
- Growth of paid search cost-per-click (CPC) in Europe from 4th quarter 2014 to 4th quarter 2015
- Leading Twitter ad formats in the United States in 2013 and 2014
- Average costs per click for first position keywords in the Netherlands in 2014 and 2015, by industry (in euros)
- Average value of CPC (cost per click) of online advertising campaigns in the home furnishing sector in Italy in 2018, by city (in euros)
- Average value of CPC (cost per click) of online advertising campaigns in the insurance sector in Italy in 2018, by city (in euros)
- Average search advertising cost-per-click (CPC) in the United Kingdom (UK) in 2013, by device (in GBP)
- Average value of CPC (cost per click) of online advertising campaigns in the health sector in Italy in 2018, by city (in euros)
- Average value of CPC (cost per click) of online advertising campaigns in the marketing sector in Italy in 2018, by city (in euros)
- Percentage change on previous year of paid search advertising cost per click and spend in the Netherlands from the first quarter to the fourth quarter in 2016, by keyword type
- Percentage change on previous year of Google product listing ad costs per click in the Netherlands from the first quarter to the fourth quarter of 2016
- Distribution of social network advertising revenue worldwide in 2016, by company
- Search advertising cost-per-click (CPC) change in the United Kingdom (UK) in 2013, by device
- Average Google cost per click in the travel industry in the United States in November 2014, by subsector (in U.S. dollars)
- Average value of CPC (cost per click) of online advertising campaigns in the real estate sector in Italy in 2018, by city (in euros)
- Fee potential of airtime credit services (ACSs) worldwide by region in 2014 (in million U.S. dollars)
- Ranking of the countries with the highest quality of electricity supply in 2017/18*
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