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Twitter median CPC worldwide as of Q2 2019

According to a study from 2019 on the median Twitter advertising cost-per-click (CPC) worldwide it was found that in the second quarter of 2018, Twitter's CPC reached 0.86 U.S. dollars. In the same quarter in 2019 the Twitter CPC only reached 0.33 U.S. dollars.

Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 2nd quarter 2019

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Release date

January 2019



Survey time period

Q1 2017 to Q2 2019

Number of respondents

96,128,166 respondents

Special properties


Supplementary notes

Data from before Q2 2018 is from previous studies.

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Statistics on "Twitter marketing"

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