As of October 2021, cost-per-click (CPC) of YouTube ads stood at 3.21 U.S. dollars. Among the social networks presented in the data set, LinkedIn hat the highest CPC, with 5.26 U.S. dollars whereas twitter had the lowest CPC with 0.38 U.S. dollars.
Cost-per-click (CPC) of ads on selected social media platforms worldwide as of October 2021 (in U.S. dollars)
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Statistics on Social media advertising and marketing worldwide
Overview
8
- Premium Statistic Social media ad spending worldwide 2017-2026, by device
- Premium Statistic Social media ad spend growth worldwide 2021-2022
- Premium Statistic Social network ad spending per user worldwide 2017-2025
- Premium Statistic Social network ad spending per user worldwide 2017-2025, by device
- Premium Statistic Digital Market Outlook: largest social media ad markets worldwide 2022
- Premium Statistic Growth of digital media budgets worldwide 2023, by format
- Premium Statistic Top areas of marketing expenses among B2B companies worldwide 2021
- Premium Statistic Social media analytics market value worldwide 2021-2028
Usage
7
- Premium Statistic Leading digital marketing channels worldwide 2022
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Marketing channels using automation worldwide 2023
- Premium Statistic Leading digital consumer engagement tactics worldwide 2022
- Premium Statistic Future use of social media among marketers worldwide 2022, by platform
- Premium Statistic Future use of video among social media marketers worldwide 2022, by platform
- Basic Statistic Share of e-commerce companies planning to sell via social media 2021
Metrics
6
- Premium Statistic Volume of social media ad impressions worldwide 2021-2022
- Premium Statistic Volume of social media ad clicks worldwide 2021-2022
- Premium Statistic Social media ads CTR worldwide 2021-2022
- Premium Statistic Social media ads CPM worldwide 2021-2022
- Premium Statistic Social media ads CPM worldwide 2021, by platform
- Premium Statistic Social media ads CPC worldwide 2021, by platform
Effectiveness & ROI
8
- Premium Statistic Benefits of social media marketing worldwide 2022
- Premium Statistic Digital marketing channels effective in driving sales for SMBs worldwide 2021
- Premium Statistic Most effective ad formats for mobile app user acquisition worldwide 2022
- Premium Statistic Share of social media users who clicked on sponsored posts 2021, by region
- Premium Statistic Consumers who bought an item after seeing it on social media 2022, by country
- Premium Statistic Share of social commerce buyers worldwide 2022, by country
- Premium Statistic Leading social commerce platforms worldwide 2022, by country
- Basic Statistic Global online shopping order value 2020-2022, by traffic source
Market leaders
5
- Premium Statistic Social media revenue of selected companies 2021
- Premium Statistic Leading media owners worldwide 2021, by ad revenue
- Premium Statistic Growth of social media ad revenue worldwide 2022, by platform
- Premium Statistic Most valuable media & entertainment brands worldwide 2022
- Basic Statistic Fastest growing brands worldwide 2022
Consumers
8
- Premium Statistic Number of global social network users 2017-2027
- Basic Statistic Global social networks ranked by number of users 2023
- Premium Statistic Leading social media usage reasons worldwide 2022
- Premium Statistic Main sources for online shopping inspiration worldwide 2022
- Premium Statistic Leading online sources for product searches worldwide 2022
- Premium Statistic Social media as a fashion information source for luxury consumers worldwide 2022
- Premium Statistic Most trusted ad channels worldwide 2021
- Premium Statistic Trust in social media advertising worldwide 2021
Further related statistics
13
- Average CPC of dental advertising in the U.S. 2019, by state
- Average CPC of hospitals and healthcare providers ads in the U.S. 2019, by state
- Average CPC of pharmaceutical advertising in the U.S. 2019, by state
- Most influential social media for holiday purchases in Canada 2017
- U.S. Twitter mobile advertising revenue 2015-2018
- Average user engagement rate with branded IGC on Instagram 2017
- Number of active advertisers on Instagram 2016-2017
- Perception of advertising on social media in Sweden in 2017, by platform
- Digital Market Outlook: SM ad revenue as share of U.S. GDP U.S. 2016-2022, by device
- Face confidence among social media models in Norway 2019
- Respondents who discover products on social media SEA 2019 by country or region
- Body confidence among social media models in Norway 2019, by body feature and gender
- Industry revenue of “tanning and dressing of leather, dyeing of fur“ in Spain 2012-2025
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Statistics
- Average CPC of dental advertising in the U.S. 2019, by state
- Average CPC of hospitals and healthcare providers ads in the U.S. 2019, by state
- Average CPC of pharmaceutical advertising in the U.S. 2019, by state
- Most influential social media for holiday purchases in Canada 2017
- U.S. Twitter mobile advertising revenue 2015-2018
- Average user engagement rate with branded IGC on Instagram 2017
- Number of active advertisers on Instagram 2016-2017
- Perception of advertising on social media in Sweden in 2017, by platform
- Digital Market Outlook: SM ad revenue as share of U.S. GDP U.S. 2016-2022, by device
- Face confidence among social media models in Norway 2019
- Respondents who discover products on social media SEA 2019 by country or region
- Body confidence among social media models in Norway 2019, by body feature and gender
- Industry revenue of “tanning and dressing of leather, dyeing of fur“ in Spain 2012-2025
Seeking Alpha. (October 14, 2021). Cost-per-click (CPC) of ads on selected social media platforms worldwide as of October 2021 (in U.S. dollars) [Graph]. In Statista. Retrieved March 26, 2023, from https://www.statista.com/statistics/872682/social-media-advertising-cpc/
Seeking Alpha. "Cost-per-click (CPC) of ads on selected social media platforms worldwide as of October 2021 (in U.S. dollars)." Chart. October 14, 2021. Statista. Accessed March 26, 2023. https://www.statista.com/statistics/872682/social-media-advertising-cpc/
Seeking Alpha. (2021). Cost-per-click (CPC) of ads on selected social media platforms worldwide as of October 2021 (in U.S. dollars). Statista. Statista Inc.. Accessed: March 26, 2023. https://www.statista.com/statistics/872682/social-media-advertising-cpc/
Seeking Alpha. "Cost-per-click (Cpc) of Ads on Selected Social Media Platforms Worldwide as of October 2021 (in U.S. Dollars)." Statista, Statista Inc., 14 Oct 2021, https://www.statista.com/statistics/872682/social-media-advertising-cpc/
Seeking Alpha, Cost-per-click (CPC) of ads on selected social media platforms worldwide as of October 2021 (in U.S. dollars) Statista, https://www.statista.com/statistics/872682/social-media-advertising-cpc/ (last visited March 26, 2023)
Cost-per-click (CPC) of ads on selected social media platforms worldwide as of October 2021 (in U.S. dollars) [Graph], Seeking Alpha, October 14, 2021. [Online]. Available: https://www.statista.com/statistics/872682/social-media-advertising-cpc/