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Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)

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Social media ads CPC worldwide Q1 2017 - Q1 2018 The timeline presents the social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018. According to the source, social media ads' CPC amounted to 21 U.S. cents in the first quarter of 2018, down from 30 U.S. cents in the corresponding period in 2017.
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CPC in U.S. dollars
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CPC in U.S. dollars
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Description Source More information
The timeline presents the social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018. According to the source, social media ads' CPC amounted to 21 U.S. cents in the first quarter of 2018, down from 30 U.S. cents in the corresponding period in 2017.
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Release date
April 2018
Region
Worldwide
Survey time period
Q1 2017 to Q1 2018
Special properties
based on data measured on the Kenshoo platform; broader industry metrics may vary
Supplementary notes
The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.

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