The timeline presents the social media advertising cost-per-click (CPC) worldwide from the first quarter of 2017 to first quarter of 2018. According to the source, social media ads' CPC amounted to 21 U.S. cents in the first quarter of 2018, down from three cents in the corresponding period in 2017.
Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018
(in U.S. dollars)
based on data measured on the Kenshoo platform; broader industry metrics may vary
Supplementary notes
The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.
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Kenshoo. (April 19, 2018). Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars) [Graph]. In Statista. Retrieved April 02, 2020, from https://www.statista.com/statistics/872682/social-media-advertising-cpc/
Kenshoo. "Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)." Chart. April 19, 2018. Statista. Accessed April 02, 2020. https://www.statista.com/statistics/872682/social-media-advertising-cpc/
Kenshoo. (2018). Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars). Statista. Statista Inc.. Accessed: April 02, 2020. https://www.statista.com/statistics/872682/social-media-advertising-cpc/
Kenshoo. "Social Media Advertising Cost-per-click (Cpc) Worldwide from 1st Quarter 2017 to 1st Quarter 2018 (in U.S. Dollars)." Statista, Statista Inc., 19 Apr 2018, https://www.statista.com/statistics/872682/social-media-advertising-cpc/
Kenshoo, Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars) Statista, https://www.statista.com/statistics/872682/social-media-advertising-cpc/ (last visited April 02, 2020)
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