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Social media ads CPC worldwide Q1 2017 - Q1 2018

Published by Statista Research Department, Mar 29, 2021
The timeline presents the social media advertising cost-per-click (CPC) worldwide from the first quarter of 2017 to first quarter of 2018. According to the source, social media ads' CPC amounted to 21 U.S. cents in the first quarter of 2018, down from three cents in the corresponding period in 2017.

Social media advertising cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)

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Source

Release date

April 2018

Region

Worldwide

Survey time period

Q1 2017 to Q1 2018

Special properties

based on data measured on the Kenshoo platform; broader industry metrics may vary

Supplementary notes

The source provides the following information on methodology: results based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries.

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