Beauty tech

For the consumer goods industry, the past decade has been about boosting growth by conquering e-commerce. Now that online shopping has become a ubiquitous presence in the lives of consumers, the next step is to integrate online decision-making and purchasing processes into the physical world. This is where technologies that harness the power of data, artificial intelligence (AI), and augmented reality (AR) come in to build a seamless transition. Many retailers and consumer goods companies are already aware of this need and seeking to deliver a perfectly calibrated, personalized experience for their customers. The beauty and cosmetics industry is the latest where smart technologies can create solutions that will positively impact the way consumers purchase products and interact with brands both in-store and online. And it is called beauty tech: AI- and AR-based tools and software that can run skin diagnostics, predict beauty-related consumer needs, simulate appearances, and make informed and smart recommendations.