This report presents insights and statistics on consumer-to-consumer (C2C) e-commerce. The first chapter provides an overview of the global market. Next, it offers key figures on the leading players and product categories. The report also includes chapters on online traffic and app downloads.
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Table of contents
Overview
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Recommerce market value 2020-2029
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Online resale volume and growth rate in the U.S. 2023-2027
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Market share of recommerce in EU e-commerce 2023-2025, by GMV
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Top 100 international marketplace types in the EU 2022
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C2C fashion and beauty resale e-commerce market value in the EU 2023-2025
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Share of China's online retail sales H1 2024, by type
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Transaction value of second-hand e-commerce in China 2015-2024
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Online C2C market size in Japan FY 2016-2024
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Share of second hand purchasers in selected countries 2024
Leading players
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Leading online classifieds worldwide 2023, by market cap
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CAGR of leading online classifieds worldwide 2021-2023
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EV/EBITDA of leading online classifieds worldwide 2022-2024
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eBay: quarterly net revenue 2014-2025
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Etsy Inc. revenue 2012-2024
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Revenue of Craigslist 2018-2023
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Airbnb revenue 2017-2024
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MercadoLibre GMV 2012-2024
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Mercari's net sales FY 2016-2024
Leading product categories
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Distribution of Ebay's GMV 2023, by category
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GMV distribution of Mercado Libre 2023, by product category
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GMV distribution of Mercari 2023, by product category
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GMV distribution of Vinted 2024, by product category
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Distribution of Depop's GMV 2023, by product category
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Distribution of Poshmark's GMV 2023, by category
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Key data on selected best-selling items on Etsy 2025
Consumer sentiment
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Reasons why shoppers are hesitant to purchase pre-loved fashion online U.S. 2023
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Opinions on second-hand shopping in the UK 2023
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Opinions on second-hand shopping in Germany 2023
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Opinions on second-hand shopping in France 2023
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Reasons for using flea market and auction sites in Japan 2023
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Main worries and dissatisfaction with flea market and auction sites in Japan 2023
Online traffic
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Leading auction websites worldwide 2024, by monthly visits
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Leading classified websites worldwide 2024, by visitors
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Leading classified websites worldwide 2024, by pages per visit
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Bounce rate of leading classified websites 2024
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Classified websites' average visit duration worldwide 2024
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ebay.com traffic distribution in 2024, by device
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Total global visitor traffic to Depop 2023
App downloads
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Most downloaded C2C shopping apps worldwide 2025
