Uber Eats and the network effect

This report investigates the growth strategy of Uber, a company that particularly succeeded in leveraging network effects to become aleading force in the world of e-commerce. With a special focus on the food delivery wing of Uber Technologies, Uber Eats, the study examines how Uber Eats leveraged strong network effects to scale operations, become profitable, and dominate the food delivery market. The study also looks at competition dynamics between Uber Eats and DoorDash, and how the rivalry between the two companies could likely define the future of the food delivery market.