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Statistics report on subscriptions and direct selling in the United States
This report presents data and graphs about direct selling and physical subscription service industry in the United States. The report is divided as follows: it begins with a global overview of the industry, followed by a chapter on direct selling the U.S., and a chapter on selected leading direct selling enterprises. The last two chapters focus on popular subscriptions and consumer interest in such services, respectively.
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Table of contents
Overview
7
Basic
Statistic
Share of the leading direct selling markets worldwide 2023
Premium
Statistic
Revenue of the leading direct selling companies worldwide 2024
Premium
Statistic
Size of the global direct selling community 2020-2023, by region
Basic
Statistic
Retail sales of the global direct selling industry 2020-2023, by region
Premium
Statistic
Leading reasons to use product/service subscriptions worldwide 2023
Premium
Statistic
Year-on-year change in LTV of subscribers 2022-2023, by vertical
Premium
Statistic
Lifetime value (LTV) of subscribers 2023, by vertical
Direct selling
5
Premium
Statistic
Market value of direct selling companies in the U.S. 2016-2023
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Statistic
Retail sales of the direct selling industry in the United States from 2011 to 2023
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Statistic
Sales share of the U.S. direct selling industry 2023
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Statistic
Size of the direct selling community in the United States from 2018 to 2023
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Statistic
Number of direct sellers in the United States from 2018 to 2023, by contract type
Major direct sellers
6
Premium
Statistic
Revenue of the leading direct selling companies in the United States in 2024
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Statistic
Global sales of Amway from 2016 to 2024
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Statistic
Herbalife's revenue 2013-2024
Basic
Statistic
Global net sales of Herbalife from 2015 to 2023, by region
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Statistic
Global net sales of Usana Health Sciences, Inc. 2018-2023
Basic
Statistic
Share of active Usana Health Sciences customers 2023, by region
Popular subscription services
6
Premium
Statistic
Number of Amazon Prime subscribers in the U.S. 2016-2024
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Statistic
Share of Amazon Prime subscribers by income in the U.S. 2024
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Statistic
Retail memberships owned by Amazon Prime shoppers in the U.S. 2023
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Statistic
Global number of active subscribers of HelloFresh and Blue Apron 2016-2023
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Statistic
Revenue of HelloFresh 2016-2024, by region
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Statistic
Number of Uber One and DashPass monthly subscribers 2025
Consumer interest in subscriptions
7
Premium
Statistic
U.S. consumers with at least one retail product subscription in 2023, by generation
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Statistic
U.S.: average number of products per subscriber in different industries 2023-2024
Basic
Statistic
Leading ways in which U.S. consumers say subscriptions improve their lives 2024
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Statistic
Top features driving retail subscription sign-ups in the U.S. 2023
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Statistic
Reasons for retail subscription cancellations in the U.S. 2023
Premium
Statistic
Percent increase in orders per subscriber in different U.S. industries 2023-2024
Premium
Statistic
Mother's Day: consumers interest in gifting a subscription box U.S. 2023, by age