Subscriptions & direct selling in the U.S.

Statistics report on subscriptions and direct selling in the United States

Subscriptions & direct selling in the U.S.

This report presents data and graphs about direct selling and physical subscription service industry in the United States. The report is divided as follows: it begins with a global overview of the industry, followed by a chapter on direct selling the U.S., and a chapter on selected leading direct selling enterprises. The last two chapters focus on popular subscriptions and consumer interest in such services, respectively.

Table of contents

Overview

7
  • Basic Statistic Share of the leading direct selling markets worldwide 2023
  • Premium Statistic Revenue of the leading direct selling companies worldwide 2024
  • Premium Statistic Size of the global direct selling community 2020-2023, by region
  • Basic Statistic Retail sales of the global direct selling industry 2020-2023, by region
  • Premium Statistic Leading reasons to use product/service subscriptions worldwide 2023
  • Premium Statistic Year-on-year change in LTV of subscribers 2022-2023, by vertical
  • Premium Statistic Lifetime value (LTV) of subscribers 2023, by vertical

Direct selling

5
  • Premium Statistic Market value of direct selling companies in the U.S. 2016-2023
  • Premium Statistic Retail sales of the direct selling industry in the United States from 2011 to 2023
  • Premium Statistic Sales share of the U.S. direct selling industry 2023
  • Premium Statistic Size of the direct selling community in the United States from 2018 to 2023
  • Premium Statistic Number of direct sellers in the United States from 2018 to 2023, by contract type

Major direct sellers

6
  • Premium Statistic Revenue of the leading direct selling companies in the United States in 2024
  • Premium Statistic Global sales of Amway from 2016 to 2024
  • Premium Statistic Herbalife's revenue 2013-2024
  • Basic Statistic Global net sales of Herbalife from 2015 to 2023, by region
  • Premium Statistic Global net sales of Usana Health Sciences, Inc. 2018-2023
  • Basic Statistic Share of active Usana Health Sciences customers 2023, by region

Popular subscription services

6
  • Premium Statistic Number of Amazon Prime subscribers in the U.S. 2016-2024
  • Premium Statistic Share of Amazon Prime subscribers by income in the U.S. 2024
  • Premium Statistic Retail memberships owned by Amazon Prime shoppers in the U.S. 2023
  • Premium Statistic Global number of active subscribers of HelloFresh and Blue Apron 2016-2023
  • Premium Statistic Revenue of HelloFresh 2016-2024, by region
  • Premium Statistic Number of Uber One and DashPass monthly subscribers 2025

Consumer interest in subscriptions

7
  • Premium Statistic U.S. consumers with at least one retail product subscription in 2023, by generation
  • Premium Statistic U.S.: average number of products per subscriber in different industries 2023-2024
  • Basic Statistic Leading ways in which U.S. consumers say subscriptions improve their lives 2024
  • Premium Statistic Top features driving retail subscription sign-ups in the U.S. 2023
  • Premium Statistic Reasons for retail subscription cancellations in the U.S. 2023
  • Premium Statistic Percent increase in orders per subscriber in different U.S. industries 2023-2024
  • Premium Statistic Mother's Day: consumers interest in gifting a subscription box U.S. 2023, by age
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