The franchise value of the Atlanta Braves has doubled in the past five years, reaching 1.6 billion U.S. dollars, which corresponds to the average franchise value in MLB. In 2017, the team generated about 336 million U.S. dollars in revenue. The operating income of the Braves for that season amounted to 46 million U.S. dollars.
More than 2.5 million people attend games of the Atlanta Braves each season at SunTrust Park in Cumberland, Georgia, which has been the home for the team since 2017. The average regular season attendance reached almost 31 thousand in 2017. The average ticket price for games of the Atlanta Braves was among the lowest in the league until the team's recent relocation to their new stadium. In the 2018 season, the average ticket sold for 31.71 U.S. dollars for a game, just under the Major League average of 32.44 U.S. dollars. The team’s Twitter and Facebook accounts have over one million followers and two million fans, respectively.