Hearables – smart audio equipment worn in or over the ear – provide an entirely new experience compared with traditional headsets. As well as simply playing audio, hearables can perform functions such as controlling other devices, making and receiving phone calls, monitoring fitness indicators, and connecting with digital assistants including Alexa and Google Assistant. It is their versatility that has seen hearables drive the rapid growth of the overall wearables market, with shipments of ear-worn wearables rising significantly.
Types of hearables
The hearables market can be categorized into three segments broadly: hearing aids, personal sound amplifiers (PSAPs), and headphones or earbuds. Within the hearables sector, true wireless stereo (TWS) headsets – a class of wireless headphones that have gained popularity – have recorded impressive growth. Much of the growth experienced in the TWS sector is fueled by the popularity of Apple AirPods. The pairing of AirPods and the iPhone has seen Apple take pole position in the global TWS market, ahead of competitors such as Xiaomi and Samsung. In the U.S., headphones manufactured by Beats and Bose are also popular among consumers, while Sony, JBL, and Philips headphones also prove popular across Europe.
Headphone market growth
In 2021, the revenue of the global headphones market reached 19.9 billion U.S. dollars, an increase of around 4.7 percent. The headphones market has benefitted from the rise in the number of people working and learning from home, with people looking to obtain a set of headphones to support them in meetings or for noise cancellation to aid concentration. Headphone sales volume growth surged beyond 20 percent in the first year of the pandemic and remained in positive territory in 2021 too.
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In the following 3 chapters, you will quickly find the 26 most important statistics relating to "Hearables".