The franchise value of the Toronto Blue Jays has been on the rise over the past five years, reaching around 1.78 billion U.S. dollars according to the most recent estimates. This value is nevertheless still under the average franchise value across the MLB. In 2021, the team generated about 238 million U.S. dollars in revenue, but the operating loss of the Blue Jays for that season amounted to 52 million U.S. dollars.
Cumulative home attendance of Blue Jays games reaches well into the millions every year. The average regular season attendance stood at just over 32.7 thousand in 2022 and the average ticket price for games of the Blue Jays was just over 32 U.S. dollars in the same year. The team’s Twitter and Facebook accounts have around 2.4 million and 1.7 million fans and followers, respectively.