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First-run movie consumption on VOD platforms during the pandemic U.S. 2020-2021

Share of consumers paying to watch first-run movies that skipped theater on VOD services due to the coronavirus in the United States from July 2020 to June 2021

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Release date

August 2021


United States

Survey time period

July 2020 to June 2021

Number of respondents

3,000 respondents

Age group

14-74 years

Special properties

watch at least one hour of TV per week

Method of interview

Online survey

Supplementary notes

Original question: "Have you paid to watch first-run movies that skipped the theater because of COVID?"

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Statistics on "Transactional video-on-demand (TVOD) in the United States"

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