First-run movie consumption on VOD platforms during the pandemic U.S. 2020-2021

Published by
Julia Stoll,
Oct 5, 2022
A survey revealed that more and more consumers pay to watch premium video-on-demand films that skipped the cinemas because of the coronavirus outbreak. According to a June 2021 survey one third said they did so, up from 19 percent in July 2020. Due to the pandemic and the following theater closures, movie studios were forced to release their content on streaming services for the first time rather than in cinemas.

Share of consumers paying to watch first-run movies that skipped theater on VOD services due to the coronavirus in the United States from July 2020 to June 2021

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Release date

August 2021

Region

United States

Survey time period

July 2020 to June 2021

Number of respondents

3,000 respondents

Age group

14-74 years

Special properties

watch at least one hour of TV per week

Method of interview

Online survey

Supplementary notes

Original question: "Have you paid to watch first-run movies that skipped the theater because of COVID?"

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