As everybody knows, American football, basketball, baseball and hockey are deeply rooted in North American sports tradition. The Super Bowl is followed by more than 100 million U.S. citizens and even the NBA Finals, as well as the World Series each attract an eight-digit number of viewers annually. But despite the fact that football is not a big deal in the U.S, it is surprisingly popular amongst young adults in the States.
Even though their national team failed to qualify, some 38 percent of all U.S. respondents in the age of 18 to 29 stated that they are likely to follow the FIFA World Cup
anyway. This by no means reaches the share of potential followers of the Super Bowl, yet it hovers around the same rate of the NBA Finals and the World Series’ viewership in this age bracket.