Consumers Are Willing to Pay a Price for Sustainability
The willingness to pay for sustainable products has increased universally since 2011. On a global scale, the percentage of consumers willing to pay a premium for sustainable products and services increased from 45% in 2011 to 55% in 2014. Surprisingly however, the willingness to pay more is the lowest in the richest parts of the world, namely North America and Europe where only 42% and 40%, respectively, are willing to accept higher prices for products from socially responsible companies.
Description
This chart shows the percentage of consumers who are willing to pay more for products and services from companies that are committed to positive social and environmental impact.
