Customer Support Is the Most Important AI Use Area in Travel

Sponsored post by Booking.com

Customer service chatbots are the most common form of generative AI support used by the travel industry according to an Amedeus study. Of the travel industry respondents, 69% indicated that they use AI for customer support. But there are far more use cases for the technology, AI was also used in marketing, product and operations by more than half of the respondents and in HR by just over a quarter.

Infographic: Customer Support Is the Most Important AI Use Area in Travel | Statista

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This infographic shows the use areas of generative AI in the travel industry according to hoteliers in 2024.

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Customer Support Is the Most Important AI Use Area in Travel

Sponsored post by Booking.com