Findings from the 2025 Australia Accommodation Barometer reveal a clear divide in how accommodation professionals perceive AI's value. Fraud prevention and cybersecurity emerges as the standout application, with 71% of respondents viewing AI as very helpful compared to just 10% who see no value. In contrast, operational tasks such as housekeeping and maintenance scheduling face the greatest skepticism, with 37% rating AI as not helpful at all - suggesting that while AI is embraced for data-driven and security functions, its role in hands-on operations remains contested.
The 2025 Australia Accommodation Barometer is the third study of hoteliers conducted by Statista in collaboration with Booking.com, surveying 250 accommodation executives and managers from across Australia. Click here to download the full report.
