Co-op brand profile in the UK 2022
How high is the brand awareness of Co-op in the UK?
When it comes to online grocery delivery users, brand awareness of Co-op is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Co-op in the UK?
In total, 24% of UK online grocery delivery users say they like Co-op. However, in actuality, among the 92% of UK respondents who know Co-op, 26% of people like the brand.
What is the usage share of Co-op in the UK?
All in all, 18% of online grocery delivery users in the UK use Co-op. That means, of the 92% who know the brand, 20% use them.
How loyal are the customers of Co-op?
Around 12% of online grocery delivery users in the UK say they are likely to use Co-op again. Set in relation to the 18% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Co-op in the UK?
In May 2022, about 21% of UK online grocery delivery users had heard about Co-op in the media, on social media, or in advertising over the past four weeks. Of the 92% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Co-op in the UK.
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When it comes to online grocery delivery users, brand awareness of Co-op is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Co-op in the UK?
In total, 24% of UK online grocery delivery users say they like Co-op. However, in actuality, among the 92% of UK respondents who know Co-op, 26% of people like the brand.
What is the usage share of Co-op in the UK?
All in all, 18% of online grocery delivery users in the UK use Co-op. That means, of the 92% who know the brand, 20% use them.
How loyal are the customers of Co-op?
Around 12% of online grocery delivery users in the UK say they are likely to use Co-op again. Set in relation to the 18% usage share of the brand, this means that 67% of their customers show loyalty to the brand.
What's the buzz around Co-op in the UK?
In May 2022, about 21% of UK online grocery delivery users had heard about Co-op in the media, on social media, or in advertising over the past four weeks. Of the 92% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Co-op in the UK.
Want more brand data?
Explore more Statista Brand Profiles. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Statista Brand Profiler has you covered.
