Beyond Meat brand profile in the United States 2022
When it comes to meat substitutes users, brand awareness of Beyond Meat is at 70% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Beyond Meat in the United States?
In total, 37% of U.S. meat substitutes users say they like Beyond Meat. However, in actuality, among the 70% of U.S. respondents who know Beyond Meat, 53% of people like the brand.
What is the usage share of Beyond Meat in the United States?
All in all, 39% of meat substitutes users in the United States use Beyond Meat. That means, of the 70% who know the brand, 56% use them.
How loyal are the customers of Beyond Meat?
Around 28% of meat substitutes users in the United States say they are likely to use Beyond Meat again. Set in relation to the 39% usage share of the brand, this means that 72% of their customers show loyalty to the brand.
What's the buzz around Beyond Meat in the United States?
In March 2022, about 31% of U.S. meat substitutes users had heard about Beyond Meat in the media, on social media, or in advertising over the past four weeks. Of the 70% who know the brand, that's 44%, meaning at the time of the survey there's some buzz around Beyond Meat in the United States.
Millennials lead the Brand KPI rankings for Beyond Meat in the U.S.
The brand KPI breakdown by generations reveals Millennials as the leading generation for Beyond Meat in the United States. They are matched only by Baby Boomers scoring equally high in terms of brand recognition. Another thing setting consumers of Beyond Meat apart from non-consumers of the brand are their most important life values, as social justice is far more important to consumers of Beyond Meat in the U.S.