Mexico: fashion e-commerce ARPU by segment

In 2021, the highest average revenue per user in the fashion e-commerce market in Mexico was generated in the apparel segment at 98.85 U.S. dollars. Ranked second and third were the accessories and footwear segments with 97.68 and 37.8 U.S. dollars respectively. According to estimates of the Statista Digital Market Outlook, the average revenue per user in the coming years is expected to decrease in both the accessories and footwear segments but increase in the apparel segment.

Fashion e-commerce average revenue per user (ARPU) in Mexico from 2017 to 2025, by segment (in U.S. dollars)

Characteristic	Apparel	Accessories	Footwear
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Supplementary notes

The eCommerce market segment Fashion includes the online trade of articles of apparel (for men, women and children), shoes and shoe care products (e.g. cleaning products) as well as accessories and bags (e.g. hats, scarves, gloves and leather bags, suitcases, purses and briefcases). Dedicated outdoor and sports apparel, outdoor and sports shoes as well as baby’s clothes are part of other categories (see: Toys, Hobby & DIY). Also, the purchase or resale of used apparel articles is not included in this market segment. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the Statista Market Outlook.

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