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Forecast of the e-commerce market users in Italy 2017-2025, by device

Published by Daniela Coppola, Jan 11, 2023
In 2021, 61.7 percent of products in the e-commerce industry in Italy have been purchased by desktop users. In addition, the sales channels are not estimated to reverse in importance as Desktop users are forecast to keep the highest share (58.9 percent) until 2025.

Forecast distribution of the e-commerce market users in Italy from 2017 to 2025, by device

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Supplementary notes

This includes the

  • sale of physical goods via a digital channel to a private end user (B2C)
  • purchases via desktop computers (including notebooks) and purchases via mobile devices (e.g., Smartphones)

And excludes the
  • digital media (e.g., Music downloads, eBooks)
  • digitally distributed services (e.g., Plane tickets)
  • b2b markets (e.g., alibaba)
  • resale of used goods (Recommerce)
  • sales between private persons (e.g., craigslist)
All figures are estimates.
A detailed methodology can be found in the Statista Digital Market Outlook.

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Statistics on " Mobile commerce in Italy "

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Statistics on Mobile commerce in Italy

Overview

5

M-commerce

6

Shopping apps

5

Mobile shoppers

6

Shopping behavior

6

Further related statistics

21

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Topics

Mobile commerce in ItalyMobile commerce in the United StatesMobile commerce in the UKE-commerce in ItalyMobile commerce in Scandinavia
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