KFC brand profile in the UK 2022
How high is the brand awareness of KFC in the UK?
When it comes to restaurant chain customers, brand awareness of KFC is at 97% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is KFC in the UK?
In total, 53% of UK restaurant chain customers say they like KFC. However, in actuality, among the 97% of UK respondents who know KFC, 55% of people like the brand.
What is the usage share of KFC in the UK?
All in all, 51% of restaurant chain customers in the UK use KFC. That means, of the 97% who know the brand, 53% use them.
How loyal are the customers of KFC?
Around 43% of restaurant chain customers in the UK say they are likely to use KFC again. Set in relation to the 51% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around KFC in the UK?
In August 2022, about 34% of UK restaurant chain customers had heard about KFC in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 35%, meaning at the time of the survey there's some buzz around KFC in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to restaurant chain customers, brand awareness of KFC is at 97% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is KFC in the UK?
In total, 53% of UK restaurant chain customers say they like KFC. However, in actuality, among the 97% of UK respondents who know KFC, 55% of people like the brand.
What is the usage share of KFC in the UK?
All in all, 51% of restaurant chain customers in the UK use KFC. That means, of the 97% who know the brand, 53% use them.
How loyal are the customers of KFC?
Around 43% of restaurant chain customers in the UK say they are likely to use KFC again. Set in relation to the 51% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around KFC in the UK?
In August 2022, about 34% of UK restaurant chain customers had heard about KFC in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 35%, meaning at the time of the survey there's some buzz around KFC in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
