How high is the brand awareness of OkCupid in the U.S.? When it comes to online dating users, brand awareness of OkCupid is at 58 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is OkCupid in the U.S.? In total, 12 percent of U.S. dating service users say they like OkCupid.
What is the usage share of OkCupid in the U.S.? All in all, 11 percent of dating service users in the U.S. use OkCupid.
How loyal are the users of OkCupid? Around 8 percent of dating service users in the U.S. say they are likely to use OkCupid again. Set in relation to the 11 percent usage share of the brand, this means that 73 percent of their users show loyalty to the brand.
What's the buzz around OkCupid in the U.S.? In November 2023, about 11 percent of U.S. dating service users had heard about OkCupid in the media, on social media, or in advertising over the past three months.
OkCupid brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to dating services, which of the following brands do you like?
Brand usage: When it comes to dating services, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to dating services, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 1, 2023). OkCupid brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023 [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/forecasts/1338189/okcupid-dating-brand-profile-in-the-united-states
Statista. "OkCupid brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023." Chart. December 1, 2023. Statista. Accessed November 09, 2024. https://www.statista.com/forecasts/1338189/okcupid-dating-brand-profile-in-the-united-states
Statista. (2023). OkCupid brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/forecasts/1338189/okcupid-dating-brand-profile-in-the-united-states
Statista. "Okcupid Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Dating Service Users in The United States in 2023." Statista, Statista Inc., 1 Dec 2023, https://www.statista.com/forecasts/1338189/okcupid-dating-brand-profile-in-the-united-states
Statista, OkCupid brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023 Statista, https://www.statista.com/forecasts/1338189/okcupid-dating-brand-profile-in-the-united-states (last visited November 09, 2024)
OkCupid brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023 [Graph], Statista, December 1, 2023. [Online]. Available: https://www.statista.com/forecasts/1338189/okcupid-dating-brand-profile-in-the-united-states