OkCupid brand profile in the United States 2022
When it comes to dating service users, brand awareness of OkCupid is at 56% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is OkCupid in the United States?
In total, 15% of U.S. dating service users say they like OkCupid. However, in actuality, among the 56% of U.S. respondents who know OkCupid, 27% of people like the brand.
What is the usage share of OkCupid in the United States?
All in all, 10% of dating service users in the United States use OkCupid. That means, of the 56% who know the brand, 18% use them.
How loyal are the users of OkCupid?
Around 6% of dating service users in the United States say they are likely to use OkCupid again. Set in relation to the 10% usage share of the brand, this means that 60% of their users show loyalty to the brand.
What's the buzz around OkCupid in the United States?
In August 2022, about 11% of U.S. dating service users had heard about OkCupid in the media, on social media, or in advertising over the past three months. Of the 56% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around OkCupid in the United States.
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