Grindr brand profile in the United States 2023
How high is the brand awareness of Grindr in the U.S.?
When it comes to online dating users, brand awareness of Grindr is at 60 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Grindr in the U.S.?
In total, 15 percent of U.S. dating service users say they like Grindr.
What is the usage share of Grindr in the U.S.?
All in all, 14 percent of dating service users in the U.S. use Grindr.
How loyal are the users of Grindr?
Around 9 percent of dating service users in the U.S. say they are likely to use Grindr again. Set in relation to the 14 percent usage share of the brand, this means that 64 percent of their users show loyalty to the brand.
What's the buzz around Grindr in the U.S.?
In November 2023, about 11 percent of U.S. dating service users had heard about Grindr in the media, on social media, or in advertising over the past three months.
When it comes to online dating users, brand awareness of Grindr is at 60 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Grindr in the U.S.?
In total, 15 percent of U.S. dating service users say they like Grindr.
What is the usage share of Grindr in the U.S.?
All in all, 14 percent of dating service users in the U.S. use Grindr.
How loyal are the users of Grindr?
Around 9 percent of dating service users in the U.S. say they are likely to use Grindr again. Set in relation to the 14 percent usage share of the brand, this means that 64 percent of their users show loyalty to the brand.
What's the buzz around Grindr in the U.S.?
In November 2023, about 11 percent of U.S. dating service users had heard about Grindr in the media, on social media, or in advertising over the past three months.
