Revenue in the Toys & games market in Italy 2019-2029, by segment

Toys and games market revenue in Italy from 2019 to 2024, with a forecast until 2029, by segment

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Supplementary notes

Data provided by Statista Market Insights are estimates.


The Toys & Games market includes a variety of products designed for play, entertainment, and educational purposes for children and adults alike. The market is highly diverse and encompasses various product categories such as dolls and stuffed toys, construction sets and models, card games, puzzles, plastic and other toys, and toys for toddlers and kids. These products are designed to stimulate creativity, imagination, and learning in children, while also providing entertainment and relaxation for adults. Technological advancements, changing consumer preferences, and the growing focus on child development and education are some of the factors driving the Toys & Games market.


The Toys & Games market can be broken down into several product categories:

  • Dolls & Stuffed Toys: This category includes toys designed to resemble human or animal figures, such as dolls, teddy bears, and plush toys.
  • Construction Sets & Models: This category encompasses toys designed to allow children to build and construct objects using various materials, such as blocks, Lego sets, and model kits.
  • Card Games: This category includes games played using playing cards, such as poker, blackjack, and UNO.
  • Puzzles: This category encompasses games and toys designed to challenge the mind and problem-solving skills, such as jigsaw puzzles, crossword puzzles, and brain teasers.
  • Toys for Toddlers & Kids: This category includes toys designed for young children, such as infants and toddlers, that help in developing motor skills, hand-eye coordination, and cognitive abilities, such as building blocks, shape sorters, and activity tables.
  • Plastic & Other Toys: This category encompasses a wide range of toys made of plastic or other materials, such as action figures, remote control toys, and model cars and planes.

Additional Information:

The market comprises revenue and average revenue per capita. Figures are generated through both online and offline sales channels and include spending by consumers (B2C). Key players in the market are companies like Mattel, Hasbro, Lego, Spin Master, and Bandai Namco. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, use the info button right next to the boxes.

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