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Importance of B2B referrals in North America in 2015

Published by Statista Research Department, Dec 15, 2015
The graph presents the share of B2B sales professionals who believe referrals are important to sales success in North America in 2015, sorted by business sector. According to the source, 87 percent of frontline sales professionals believed referrals were important to B2B sales success in 2015.

Share of B2B sales professionals who believe referrals are important to sales success in North America in 2015, by sector

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Sources

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Release date

December 2015

Region

Canada, United States

Survey time period

2015

Number of respondents

600 B2B professionals

Supplementary notes

The source does not provide information on the type of survey used or the date of survey.

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