Social commerce GMV in China 2015-2021

Gross merchandise volume (GMV) of group buying e-commerce in China from 2015 to 2021

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Release date

August 2019

Region

China

Survey time period

2015 to 2018

Supplementary notes

*Estimate.

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of August 2019).

Social commerce here refers to group buying-based social commerce, membership social commerce, and community group buying.

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