Respondents in the Netherlands were asked whether they would buy more light products if these were cheaper than the normal version of the products. Just over one quarter of the survey respondents stated that they would, but a small majority said that it would not influence their purchase decision.
Do you agree with the statement: "I would buy a light product more often if they were cheaper than the normal version"?
This statement was phrased by the source as follows: "Ik zou vaker een light product kopen als deze goedkoper is dan de normale variant" (English: I would buy a light product more often if they were cheaper than the normal version)
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NU.nl, & hettestpanel.nl. (September 10, 2018). Do you agree with the statement: "I would buy a light product more often if they were cheaper than the normal version"? [Graph]. In Statista. Retrieved March 31, 2020, from https://www.statista.com/statistics/1055913/consumer-interest-in-cheaper-light-products-in-the-netherlands/
NU.nl, und hettestpanel.nl. "Do you agree with the statement: "I would buy a light product more often if they were cheaper than the normal version"?." Chart. September 10, 2018. Statista. Accessed March 31, 2020. https://www.statista.com/statistics/1055913/consumer-interest-in-cheaper-light-products-in-the-netherlands/
NU.nl, hettestpanel.nl. (2018). Do you agree with the statement: "I would buy a light product more often if they were cheaper than the normal version"?. Statista. Statista Inc.. Accessed: March 31, 2020. https://www.statista.com/statistics/1055913/consumer-interest-in-cheaper-light-products-in-the-netherlands/
NU.nl, and hettestpanel.nl. "Do You Agree with The Statement: "I Would Buy a Light Product More Often If They Were Cheaper than The Normal Version"?." Statista, Statista Inc., 10 Sep 2018, https://www.statista.com/statistics/1055913/consumer-interest-in-cheaper-light-products-in-the-netherlands/
NU.nl & hettestpanel.nl, Do you agree with the statement: "I would buy a light product more often if they were cheaper than the normal version"? Statista, https://www.statista.com/statistics/1055913/consumer-interest-in-cheaper-light-products-in-the-netherlands/ (last visited March 31, 2020)
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