Consumer interest in cheaper light products in the Netherlands 2018

Respondents in the Netherlands were asked whether they would buy more light products if these were cheaper than the normal version of the products. Just over one quarter of the survey respondents stated that they would, but a small majority said that it would not influence their purchase decision.

Do you agree with the statement: "I would buy a light product more often if they were cheaper than the normal version"?

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Sources

Release date

September 2018

Region

Netherlands

Survey time period

September 2018

Number of respondents

4,022 respondents

Method of interview

Online panel

Supplementary notes

This statement was phrased by the source as follows: "Ik zou vaker een light product kopen als deze goedkoper is dan de normale variant" (English: I would buy a light product more often if they were cheaper than the normal version)

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