Consumer interest in cheaper diet products in the Netherlands 2018

Published by
Koen van Gelder,
Dec 16, 2022
Respondents in the Netherlands were asked whether they would buy more light products if these were cheaper than the regular version of the products. Just over one quarter of the survey respondents stated that they would, but a small majority said that it would not influence their purchase decision.

Do you agree with the statement: "I would buy light (diet) products more often if they were cheaper than the regular version"?

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Sources

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Release date

September 2018

Region

Netherlands

Survey time period

September 2018

Number of respondents

4,022 respondents

Method of interview

Online panel

Supplementary notes

This statement was phrased by the source as follows: "Ik zou vaker een light product kopen als deze goedkoper is dan de normale variant" (English: I would buy light products more often if they were cheaper than the regular version)

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