Respondents in the Netherlands were asked whether they would buy more light products if these were cheaper than the regular version of the products. Just over one quarter of the survey respondents stated that they would, but a small majority said that it would not influence their purchase decision.
Do you agree with the statement: "I would buy light (diet) products more often if they were cheaper than the regular version"?
This statement was phrased by the source as follows: "Ik zou vaker een light product kopen als deze goedkoper is dan de normale variant" (English: I would buy light products more often if they were cheaper than the regular version)
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NU.nl, & hettestpanel.nl. (September 10, 2018). Do you agree with the statement: "I would buy light (diet) products more often if they were cheaper than the regular version"? [Graph]. In Statista. Retrieved January 26, 2022, from https://www.statista.com/statistics/1055913/consumer-interest-in-cheaper-light-products-in-the-netherlands/
NU.nl, und hettestpanel.nl. "Do you agree with the statement: "I would buy light (diet) products more often if they were cheaper than the regular version"?." Chart. September 10, 2018. Statista. Accessed January 26, 2022. https://www.statista.com/statistics/1055913/consumer-interest-in-cheaper-light-products-in-the-netherlands/
NU.nl, hettestpanel.nl. (2018). Do you agree with the statement: "I would buy light (diet) products more often if they were cheaper than the regular version"?. Statista. Statista Inc.. Accessed: January 26, 2022. https://www.statista.com/statistics/1055913/consumer-interest-in-cheaper-light-products-in-the-netherlands/
NU.nl, and hettestpanel.nl. "Do You Agree with The Statement: "I Would Buy Light (Diet) Products More Often If They Were Cheaper than The Regular Version"?." Statista, Statista Inc., 10 Sep 2018, https://www.statista.com/statistics/1055913/consumer-interest-in-cheaper-light-products-in-the-netherlands/
NU.nl & hettestpanel.nl, Do you agree with the statement: "I would buy light (diet) products more often if they were cheaper than the regular version"? Statista, https://www.statista.com/statistics/1055913/consumer-interest-in-cheaper-light-products-in-the-netherlands/ (last visited January 26, 2022)
