Share of motor insurance premiums sold online and offline UK 2018-2024 | Statista

Statista estimates that the future of buying car insurance in the United Kingdom will be dominated by online sales. Price comparison websites are particularly popular with UK consumers, with the leading five online insurance groups (share of voice) being aggregator websites.

By 2024, it is estimated that two thirds of the total value of motor insurance premiums written will come from online sales.
To learn more about the future of the B2C digital insurance industry in the UK, read our in-depth report.

Estimated share of motor insurance premiums written online and offline in the United Kingdom (UK) from 2018 to 2024*

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Release date

2019

More information

Region

United Kingdom

Survey time period

2018

Supplementary notes

* Share of total value in British pounds.
2019 to 2024 data is forecasted.
Only includes B2C premiums.

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