Most popular consumer electronics brands in the UK 2021

As of third quarter of 2021, a survey asking the UK public’s opinion on consumer electronic brands gave the highest rating to Samsung. 81 percent of the UK public had a positive opinion of Samsung brand, closely followed by Sony with 79 percent of the UK public having a positive opinion of this brand. The popular consumer electronics brands Apple iPhone and Apple iPad had a surprisingly low approval ratings amongst those surveyed, with only 62 percent and 61 percent, respectively, of respondents having a positive opinion of this brands.

Simplicity as the key to popularity?

According to a survey conducted in 2015, there seems to be a correlation between consumer electronic brand popularity and simplicity. Similarly to the results demonstrated above, out of ten consumer electronics brands surveyed, respondents in the UK regarded Samsung as being the most simplistic followed closely by Sony. Also similar to the results demonstrated above, UK respondents ranked Apple as the ninth most simplistic electronics brand. These findings demonstrate that a UK consumer’s positive opinion of a consumer electronic brand could have something to do it with its simplicity and overall user-friendliness. Age does not seem to be a factor in a consumer electronics brand’s popularity, as millennials also rated Sony as their most favored brand.

Consumer electronics revenue growth in the UK

From 2020 to 2022, consumer electronics revenue growth is expected to decline incrementally within the UK market. In 2022, the expected growth rate is projected at 4.2 percent whereas the growth rate in 2017 stood at 8.3 percent. It should be noted that these figures were released prior to the 2020 Coronavirus pandemic and it is unclear how this event could affect growth projections.