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Most popular consumer electronics brands in the UK 2020

As of January 2020, a survey asking the UK public’s opinion on consumer electronic brands gave the highest rating to Sony. 80 percent of the UK public had a positive opinion of the Sony brand, closely followed by Samsung with 78 percent of the UK public having a positive opinion of this brand. The popular consumer electronics brand ‘Apple’ had a surprisingly low approval rating amongst those surveyed, with only 60 percent of respondents having a positive opinion of this brand.

Simplicity as the key to popularity?

According to a survey conducted in 2015, there seems to be a correlation between consumer electronic brand popularity and simplicity. Similarly to the results demonstrated above, out of ten consumer electronics brands surveyed, respondents in the UK regarded Samsung as being the most simplistic followed closely by Sony. Also similar to the results demonstrated above, UK respondents ranked Apple as the ninth most simplistic electronics brand. These findings demonstrate that a UK consumer’s positive opinion of a consumer electronic brand could have something to do it with its simplicity and overall user-friendliness. Age does not seem to be a factor in a consumer electronics brand’s popularity, as millennials also rated Sony as their most favored brand.

Consumer electronics revenue growth in the UK

From 2020 to 2022, consumer electronics revenue growth is expected to decline incrementally within the UK market. In 2022, the expected growth rate is projected at 4.2 percent whereas the growth rate in 2017 stood at 8.3 percent. It should be noted that these figures were released prior to the 2020 Coronavirus pandemic and it is unclear how this event could affect growth projections.

Ten most popular consumer electronics brands in the United Kingdom (UK) as of January 2020*

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Source

Release date

January 2020

Region

United Kingdom (Great Britain)

Survey time period

January 2019 to January 2020*

Number of respondents

Over 2,000**

Method of interview

Online survey

Supplementary notes

* The number of respondents for this survey varied by brand, between 6,240 to 2,450 interviews.

** The number of respondents and the data collected by YouGov are continuously accumulating and being updated. The data as shown on the YouGov website is an average measure of the input provided by respondents since YouGov Ratings began in May 2018. For this particular ranking, data was collected between January 2019 and January 2020.

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