Factors for purchasing smart speakers Philippines 2019, by age group

Influencing factors for purchasing smart speakers in the Philippines as of December 2019, by age group

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Release date

February 2020

Region

Philippines

Survey time period

December 15 to 30, 2019

Number of respondents

873 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: what are the factors that influenced your purchase of a smart speaker? Choose up to three answers. (only for those who own a smart speaker)

The survey was conducted among
156 respondents aged 16 to 24 years,
369 respondents aged 25 to 34 years,
246 respondents aged 35 to 44 years,
65 respondents aged 45 to 54 years and
37 respondents aged 55 years and older.

Other surveyed countries included China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam.

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