Music service subscribers in Africa 2019

According to a report on music consumption in Africa, over 63 percent of respondents from Ghana had never subscribed to a music service, and just 21.41 were currently subscribed. Meanwhile, over 46 percent of Nigerians were subscribed to a paid music service at the time of survey, and consumers in this country were also less likely to have subscribed in the past and then stopped.

Share of adults who have ever subscribed to paid music services in selected countries in Africa in 2019

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Source

Release date

September 2019

Region

Ghana, Kenya, Nigeria, South Africa

Survey time period

2019

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Statistics on "Media in Africa"

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