The annual advertising revenue of Instagram is steadily increasing. In 2020, Instagram accumulated 17.4 billion U.S. dollars in ad revenues in the United States. The social media platform, owned by Facebook, is projected to reach roughly 40 billion U.S. dollars in annual ad sales in 2023.
Annual Instagram advertising revenues in the United States from 2018 to 2023 (in billion U.S. dollars)
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Statistics on Instagram marketing and advertising
Overview
5
- Premium Statistic Global internet advertising spending 2007-2024, by format
- Premium Statistic Social media ad spending worldwide 2017-2026, by device
- Premium Statistic Change in ad budgets worldwide 2022, by medium
- Premium Statistic Instagram marketing budget 2018-2021
- Premium Statistic Instagram Stories ad revenue worldwide 2019-2023
Usage
8
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Most important social media platforms for marketers worldwide 2022
- Premium Statistic Organic vs. paid social media used by B2C marketers worldwide 2021
- Premium Statistic Future use of social media among marketers worldwide 2022, by platform
- Premium Statistic Video platforms used for marketing purposes worldwide 2022
- Premium Statistic Growth of social media activities of Fortune 500 companies 2021
- Premium Statistic Top Instagram marketing goals worldwide 2022
- Basic Statistic Average weekly Instagram brand posts 2021, by vertical
Metrics
5
- Premium Statistic Social media ads CPM worldwide 2021, by platform
- Premium Statistic Social media ads CPC worldwide 2021, by platform
- Premium Statistic Cost metrics of Instagram ads worldwide 2020-2021, by placement
- Premium Statistic Instagram: video view rate 2021, by format
- Premium Statistic Share of Instagram ad impressions in the U.S. Q4 2021, by format
Successful brands
4
- Premium Statistic Leading brands on Instagram worldwide 2022, by influencers
- Premium Statistic Most mentioned brands on English-language Instagram worldwide 2021
- Premium Statistic Most mentioned brands on Spanish-language Instagram worldwide 2021
- Premium Statistic Instagram: number of followers of popular luxury brands 2020
Competitors
4
Influencers
6
- Premium Statistic Instagram influencer market size 2021-2025
- Premium Statistic Global distribution of Instagram influencers in 2021, by number of followers
- Premium Statistic Share of Instagram influencers worldwide 2021, by category
- Premium Statistic Engagement rates among global IG influencers 2018-2021, by profile size
- Premium Statistic Share of fraudulent Instagram influencers worldwide 2019-2021, by number of followers
- Premium Statistic EMV of Instagram influencer posts worldwide in 2021, by followers
Audience
6
- Basic Statistic Instagram: number of global users 2020-2025
- Basic Statistic Social media platforms growth of MAU worldwide 2019-2021
- Premium Statistic Countries with biggest Instagram reach 2023
- Basic Statistic Instagram: distribution of global audiences 2023, by age and gender
- Premium Statistic Preferred business communication methods for global smartphone users 2020-2021
- Premium Statistic Global Instagram follower engagement rate 2022, by type of post
Further related statistics
15
- Kakao Corporation: quarterly advertising revenues 2014-2018, by platform
- Breakdown of online advertising market revenue in Italy 2015-2020
- Share of Kakao Corporation's advertising revenues 2015-2017, by platform
- Internet advertising revenue in China 2021-2026
- Advertising market in Australia 2016 and 2021 by platform
- Nigeria digital ad revenue growth 2015-2023, by device
- Nigeria search ad revenue 2010-2022
- Investment in advertising and net advertising revenues of the media 2020-2021
- Nigeria internet ad revenue growth 2015-2023
- Advertising revenue in Norway 2022-2023
- Amazon's share of digital advertising revenue worldwide 2020-2026
- Podcast ad revenue in the U.S. 2019-2021, by ad type
- Channel 4's total advertising and sponsorship revenue in the UK 2010-2017
- Share of ad revenue purchased through media buying agency MENA by medium 2016
- Instagram's market share in Romania 2019-2021, by month
Further Content: You might find this interesting as well
Statistics
- Kakao Corporation: quarterly advertising revenues 2014-2018, by platform
- Breakdown of online advertising market revenue in Italy 2015-2020
- Share of Kakao Corporation's advertising revenues 2015-2017, by platform
- Internet advertising revenue in China 2021-2026
- Advertising market in Australia 2016 and 2021 by platform
- Nigeria digital ad revenue growth 2015-2023, by device
- Nigeria search ad revenue 2010-2022
- Investment in advertising and net advertising revenues of the media 2020-2021
- Nigeria internet ad revenue growth 2015-2023
- Advertising revenue in Norway 2022-2023
- Amazon's share of digital advertising revenue worldwide 2020-2026
- Podcast ad revenue in the U.S. 2019-2021, by ad type
- Channel 4's total advertising and sponsorship revenue in the UK 2010-2017
- Share of ad revenue purchased through media buying agency MENA by medium 2016
- Instagram's market share in Romania 2019-2021, by month
eMarketer. (November 10, 2021). Annual Instagram advertising revenues in the United States from 2018 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 29, 2023, from https://www.statista.com/statistics/1104447/instagram-ad-revenues-usa/
eMarketer. "Annual Instagram advertising revenues in the United States from 2018 to 2023 (in billion U.S. dollars)." Chart. November 10, 2021. Statista. Accessed March 29, 2023. https://www.statista.com/statistics/1104447/instagram-ad-revenues-usa/
eMarketer. (2021). Annual Instagram advertising revenues in the United States from 2018 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 29, 2023. https://www.statista.com/statistics/1104447/instagram-ad-revenues-usa/
eMarketer. "Annual Instagram Advertising Revenues in The United States from 2018 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Nov 2021, https://www.statista.com/statistics/1104447/instagram-ad-revenues-usa/
eMarketer, Annual Instagram advertising revenues in the United States from 2018 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1104447/instagram-ad-revenues-usa/ (last visited March 29, 2023)
Annual Instagram advertising revenues in the United States from 2018 to 2023 (in billion U.S. dollars) [Graph], eMarketer, November 10, 2021. [Online]. Available: https://www.statista.com/statistics/1104447/instagram-ad-revenues-usa/