The annual advertising revenue of Instagram is steadily increasing. In 2020, Instagram accumulated 17.4 billion U.S. dollars in ad revenues in the United States. The social media platform, owned by Facebook, is projected to reach roughly 40 billion U.S. dollars in annual ad sales in 2023.
Annual Instagram advertising revenues in the United States from 2018 to 2023
(in billion U.S. dollars)
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eMarketer. (November 10, 2021). Annual Instagram advertising revenues in the United States from 2018 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/1104447/instagram-ad-revenues-usa/
eMarketer. "Annual Instagram advertising revenues in the United States from 2018 to 2023 (in billion U.S. dollars)." Chart. November 10, 2021. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/1104447/instagram-ad-revenues-usa/
eMarketer. (2021). Annual Instagram advertising revenues in the United States from 2018 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/1104447/instagram-ad-revenues-usa/
eMarketer. "Annual Instagram Advertising Revenues in The United States from 2018 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Nov 2021, https://www.statista.com/statistics/1104447/instagram-ad-revenues-usa/
eMarketer, Annual Instagram advertising revenues in the United States from 2018 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1104447/instagram-ad-revenues-usa/ (last visited May 27, 2022)
