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Instagram ad revenues in the U.S. 2018-2023

Published by Julia Faria, Jan 6, 2023
The annual advertising revenue of Instagram is steadily increasing. In 2020, Instagram accumulated 17.4 billion U.S. dollars in ad revenues in the United States. The social media platform, owned by Facebook, is projected to reach roughly 40 billion U.S. dollars in annual ad sales in 2023.

Annual Instagram advertising revenues in the United States from 2018 to 2023 (in billion U.S. dollars)

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Release date

November 2021

Region

United States

Survey time period

2018 to 2020

Supplementary notes

* Forecast.
Figure for 2018 comes from an earlier publication.

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Statistics on " Instagram marketing and advertising "

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Statistics on Instagram marketing and advertising

Overview

5

Usage

8

Metrics

5

Successful brands

4

Competitors

4

Influencers

6

Audience

6

Further related statistics

15

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Topics

Social media advertising and marketing in the U.S.Social media advertising and marketing worldwideFacebook advertising and marketingInstagram marketing and advertisingInfluencer marketing in the U.S.
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