Share of women that bought cosmetics by SMEs in South Korea 2021, by age group

Published by
Nina Jobst,
Jun 26, 2024
According to a survey among South Korean women, around 60.4 percent of women who have bought beauty products online have bought beauty products by small and medium sized businesses before. The rate was the highest for women in their twenties, with around two thirds of them answering to buy from SMEs.

Share of female online shoppers that have bought beauty products by small to medium sized businesses online in South Korea in 2021, by age group

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Release date

January 2021

Region

South Korea

Survey time period

January 8 to 11, 2021

Number of respondents

1,449 respondents

Age group

20-49 years

Special properties

women that have bought beauty products online

Method of interview

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