Average customer visit duration for fashion apps France

This graph shows an average customer journey duration of the top performing fashion applications in France in 2018, in seconds. Sarenza had the fastest track with around 132 seconds. Spartoo was just one second behind and Zalando was at 135 seconds. The source had defined the customer app track in different phases: The launch of the app, user authentication, product search, basket consultation and delivery tracking. Using a specific app, the source also identified the energy conumption levels of each phases of a customer parcour.

Ranking of fashion apps according to the duration of the total customer visit in France in 2018 (in seconds)

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Release date

September 2018

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Region

France

Survey time period

September 2019

Supplementary notes

The source adds the following information : "The measurements were carried out on the basis of a standardized protocol: Measurements were performed on a Nexus 6 thanks with the Greenspector Free Runner Test, an application directly installed on the smartphone, allowing consumption tests to be carried out".

The source has selected the top 16 applications of the major players in fashion e-commerce in France: Amazon, ASOS, BrandAlley, Galeries Lafayette, H&M, Kiabi, La Halle, La Redoute,Monshowroom, Sarenza, Showroom Privé, Spartoo, Vente Privée, Wish, Zalando and Zara.

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