Items purchased over Black Friday period in the UK 2016

This statistics shows the types of items purchased by shoppers in the United Kingdom (UK) during the Black Friday period in 2016. Electronics and women's clothing were the most commonly purchased items, together accounting for 39 percent of purchases made during the Black Friday period.

Categories of items purchased during the Black Friday period in the United Kingdom (UK) in 2016

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Release date

February 2017


United Kingdom

Survey time period

November 2016 to January 2017

Number of respondents


Age group

18 years and older

Supplementary notes

* The source adds the following information regarding the methodology: "KPMG in the UK has collated 1,476 responses from employees, surveying the purchase and returns experience across 283 brands and retailers. Our survey has been collated over an eight week period from November 2016 to January 2017, aimed at identifying trends and analysis from the Black Friday and Christmas spending period."

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