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Reasons for switching search engines in the United Kingdom (UK) 2019

A survey conducted in the United Kingdom (UK) in September 2019 revealed that 40.72 percent of respondents said they would switch to a different search engine if it had a better quality of results. This was followed by 28.96 percent of respondents who said they would do the same if the search engine did not collect any personal data about them or their searches. For 4.18 percent of the respondents, being able to customize the layout was a motivating factor for switching search engines.

Which factors would motivate you to switch search engines?*

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Release date



United Kingdom

Survey time period

September 2019

Number of respondents

862 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* The question as phrased by the source: "A search engine is a web tool in which you enter search terms and receive a list of results from varying websites. Examples include,, and If you were going to switch to a new search engine, which factor would most motivate you to make the switch? (Or, if you have already switched search engines, what was the primary factor that motivated the switch?)"

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Statistics on "Internet usage in the United Kingdom (UK)"

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