Acceptable price points of gaming subscriptions Thailand 2020, by gamer type

Published by Kankanit Ciba, Mar 1, 2023
Game subscriptions, like Apple Arcade, PlayStation Now, and EA Access, is a relatively new video game monetization model which gamers can access to a library of various video games for a recurring subscription fee. According to a global survey conducted in May and June 2020, casual Thai gamers could accept a price range between 282 Thai baht to 718 Thai baht per month for video game subscription services. By comparison, serious gamers were willing to spend up to 1,002 Thai baht for gaming subscription per month.

Average price ranges video gamers are willing to spend on monthly gaming subscriptions in Thailand as of June 2020, by type of gamer (in Thai baht)

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Release date

October 2020

Region

Thailand

Survey time period

May and June 2020

Number of respondents

780 respondents

Age group

13 years and older

Special properties

e.g. Xbox Game Pass, PlayStation Now

Method of interview

Online survey

Supplementary notes

One Thai baht equals 0.033 U.S. dollars and 0.028 euros as of November 2020.

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