Share of consumers who only purchase essentials post COVID-19 MENA 2020, by country

Published by
Amna Puri-Mirza,
Jan 3, 2023
In a survey conducted in May 2020 during the month of Ramadan, around 98 percent of respondents stated they only purchased essentials after the COVID-19 pandemic in the United Arab Emirates (UAE). This share dropped to 84 percent in July after Ramadan. Approximately 90 percent of respondents in the UAE and Saudi Arabia decreased their spending to prioritize needs over wants.

Share of consumers who only purchase essentials post COVID-19 in the Middle East and North Africa in May and July 2020, by country

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Release date

February 2021

Region

Saudi Arabia, United Arab Emirates, MENA

Survey time period

May to July 2020

Number of respondents

2,720 respondents

Supplementary notes

Sample was distribution as follows: 1,490 KSA respondents and 1,230 UAE respondent.
The month of Ramadan was from 23 April to 23 May.
The survey question was as follows: “To what extent do you agree with each of the following statements? I am only buying the essentials nowadays.""

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