Post pandemic online purchase intention in the UK, by channel and category

Published by
Koen van Gelder,
Jul 11, 2023
Home to one of the strongest e-commerce markets in Europe, more than 20 percent of British consumers intend to continue shopping online after the pandemic. According to a 2021 survey, once stores are permanently open, the British were inclined to purchase appliances, apparel and footwear, and home furnishings mostly from e-commerce websites, in comparison to other online channels.

Online purchase intent following the COVID-19 pandemic in the United Kingdom (UK) in 2021, by sales channel and product category

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Release date

August 2021

Region

United Kingdom

Survey time period

July 2021

Number of respondents

5,000 consumers across 10 countries

Supplementary notes

The original question posed in the survey was: 'As stores re-open more permanently, where are you most likely to go to make the following types of purchases?'
This statistic excludes the following answer options: 'Physical store' and 'Other'.

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