Rakuten Insight in India in 2023 indicated that the majority of respondents, that is over 71 percent, who shopped or planned to shop during various holiday sales were aged between 25 and 44 years old. Meanwhile, respondents of more than 55 years of age constituted the largest group that did not shop nor plan to shop during holiday sales in that year.
A survey conducted by Willingness to shop during holiday season sales in India as of November 2023, by age
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Rakuten Insight. (December 4, 2023). Willingness to shop during holiday season sales in India as of November 2023, by age [Graph]. In Statista. Retrieved May 19, 2024, from https://www.statista.com/statistics/1287602/india-shopping-during-holiday-sales-by-age/
Rakuten Insight. "Willingness to shop during holiday season sales in India as of November 2023, by age." Chart. December 4, 2023. Statista. Accessed May 19, 2024. https://www.statista.com/statistics/1287602/india-shopping-during-holiday-sales-by-age/
Rakuten Insight. (2023). Willingness to shop during holiday season sales in India as of November 2023, by age. Statista. Statista Inc.. Accessed: May 19, 2024. https://www.statista.com/statistics/1287602/india-shopping-during-holiday-sales-by-age/
Rakuten Insight. "Willingness to Shop during Holiday Season Sales in India as of November 2023, by Age." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1287602/india-shopping-during-holiday-sales-by-age/
Rakuten Insight, Willingness to shop during holiday season sales in India as of November 2023, by age Statista, https://www.statista.com/statistics/1287602/india-shopping-during-holiday-sales-by-age/ (last visited May 19, 2024)
Willingness to shop during holiday season sales in India as of November 2023, by age [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1287602/india-shopping-during-holiday-sales-by-age/