Preferred buying methods for personal care and beauty products 2021

Published by Statista Research Department, Mar 30, 2023
In 2021, 50 percent of surveyed consumers said that they preferred to shop for personal care and beauty products in-store. Meanwhile, 29 percent of shoppers opted for online shopping and 22 percent selected the hybrid method, which consists of a combination of physical and online channels.

Most popular shopping methods for personal care and beauty products globally in 2021

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Sources

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Release date

January 2022

Region

Worldwide

Survey time period

September 2021

Number of respondents

19,100 respondents

Age group

18 years and older

Supplementary notes

This survey includes results from 28 countries.

The source adds that percentage points may not add up to 100 percent due to rounding.

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Overview

6

E-commerce adoption

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Leading websites

8

Online shopping behavior

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Emerging trends

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Cosmetics market in ChinaE-Commerce in ChinaLuxury goods market in ChinaRetail industry in ChinaCosmetics industry
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