Google Play Store: titles length of highest-ranking apps 2022, by category

Published by Laura Ceci, Jul 18, 2025
As of February 2022, the highest-ranking apps on the Apple App Store results page presented titles of
****
words or around
**
characters. The average app description length presented around
***
words. The food and drink apps that ranked in the first
**
positions on the results page presented shorter titles of around
*****
words, or
**
characters, as well as shorter app descriptions. By comparison, health and fitness apps presented longer titles and longer descriptions when compared to the average metric across all examined categories.
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Average titles and description length of the highest-ranking mobile apps in the Google Play Store worldwide as of February 2022, by category

App categoryLength of the app title overall (in characters)Length of the app title overall (in words)Length of the descriptions (in words)
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Showing entries 1 to 7 (7 entries in total)

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Source

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Release date

February 2022

Region

Worldwide

Survey time period

February 2022

Special properties

data is based on the 10 highest-ranking apps within their category, wider industry metrics may vary

Supplementary notes

App position refers to the location of a specific app in the ranking of the Google Play Store results page, after a prompted research for apps in six specific categories: finance, food and drink, games, health and fitness, social networking, and shopping.

According to the source, data concerns the 10 highest-ranking apps within their category.

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