Shoppers abandon cart due to long shipping times 2021

Of the surveyed consumers across the globe, 32 percent have abandoned a purchase because the estimated shipping time was too long. North American shoppers are most keen to abandon their cart due to extended delivery times, as over 35 percent of respondents from the region reported having done so.

Percentage of shoppers that abandoned a purchase because estimated shipping time was too long in 2021, by macro-region

Characteristic	Share of respondents
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Release date

February 2022

More information

Region

Worldwide

Survey time period

September 27, 2021

Number of respondents

12,350 respondents

Age group

18 years and older

Supplementary notes

The survey covered consumers and businesses living and operating in Australia, Canada, France, Germany, India, Italy, Japan, the Netherlands, New Zealand, the United Kingdom, and the United States. The study included 12,000 global adult consumers who have made an online purchase in the last year, and 350 commerce strategy and decision makers at consumers packaged goods and retail companies that generate at least 500,000 U.S dollars in annual online revenue.

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