In 2021, e-commerce accounted for nearly 80 percent of total furniture and home furnishings sales of electronic shopping and mail-order houses in the United States. Furniture and home furnishings were leading merchandise lines for the online sales channel that year.
E-commerce as percentage of total electronic shopping and mail-order houses' sales in the United States in 2021, by merchandise line
Characteristic
Share of sales
Furniture and home furnishings
94.15%
Audio and video recordings (includes purchased downloads)
93.93%
Toys, hobby goods, and games
93.28%
Clothing and clothing accessories (includes footwear)
93.14%
Books (includes audio books and e-books)
92.93%
Food, beer, and wine
92.82%
Electronics and appliances*
92%
Sporting goods
89.98%
Other merchandise***
87.49%
Jewelry
83.66%
Total Electronic Shopping and Mail-Order Houses (NAICS 4541)
79.85%
Drugs, health aids, and beauty aids
35.75%
0%10%20%30%40%50%60%70%80%90%100%110%
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U.S. Electronic Shopping and Mail-Order Houses (NAICS 4541)
Supplementary notes
* Includes non-merchandise receipts such as auction commissions, customer training, customer support, advertising, and shipping and handling.
** Includes other merchandise such as collectibles, souvenirs, auto parts and accessories, hardware, and lawn and garden equipment and supplies.
Data for computer and peripheral equipment, and electronics and appliances was excluded. For these segments, estimates did not meet publication standards because of high sampling variability, poor response quality, or other concerns about the estimate's quality. Unpublished estimates derived from this table by subtraction are subject to these same limitations and should not be attributed to the U.S. Census Bureau.
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US Census Bureau. (December 15, 2022). E-commerce as percentage of total electronic shopping and mail-order houses' sales in the United States in 2021, by merchandise line [Graph]. In Statista. Retrieved April 03, 2025, from https://www.statista.com/statistics/184935/share-of-us-e-commerce-in-total-sales-of-selected-goods/
US Census Bureau. "E-commerce as percentage of total electronic shopping and mail-order houses' sales in the United States in 2021, by merchandise line." Chart. December 15, 2022. Statista. Accessed April 03, 2025. https://www.statista.com/statistics/184935/share-of-us-e-commerce-in-total-sales-of-selected-goods/
US Census Bureau. (2022). E-commerce as percentage of total electronic shopping and mail-order houses' sales in the United States in 2021, by merchandise line. Statista. Statista Inc.. Accessed: April 03, 2025. https://www.statista.com/statistics/184935/share-of-us-e-commerce-in-total-sales-of-selected-goods/
US Census Bureau. "E-commerce as Percentage of Total Electronic Shopping and Mail-order Houses' Sales in The United States in 2021, by Merchandise Line." Statista, Statista Inc., 15 Dec 2022, https://www.statista.com/statistics/184935/share-of-us-e-commerce-in-total-sales-of-selected-goods/
US Census Bureau, E-commerce as percentage of total electronic shopping and mail-order houses' sales in the United States in 2021, by merchandise line Statista, https://www.statista.com/statistics/184935/share-of-us-e-commerce-in-total-sales-of-selected-goods/ (last visited April 03, 2025)
E-commerce as percentage of total electronic shopping and mail-order houses' sales in the United States in 2021, by merchandise line [Graph], US Census Bureau, December 15, 2022. [Online]. Available: https://www.statista.com/statistics/184935/share-of-us-e-commerce-in-total-sales-of-selected-goods/
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