In 2021, 3.53 million men in Germany used eau de toilette or eau de cologne every day. A further 7.19 million men used such products several times a week.
The consumption and media analysis (Verbrauchs- und Medienanalyse) VuMA provides information on more than 1,000 brands and almost all products advertised in the media. The report provides data on usage and shopping behavior, media usage as well as opinions and attitudes of the German-speaking population aged 14 years and older.
Number of men using eau de toilette and eau de cologne in Germany from 2019 to 2021, by frequency
(in millions)
Information on mean sample: Base: German-speaking population aged 14 and older
Information on total sample: 2019: 23,120 respondents, representing 70.60 million people 2020: 23,138 respondents, representing 70.63 million people 2021: 23,299 respondents, representing 70.54 million people
Figures refer to the following studies: 2019: VuMA 2020; 2020: VuMA 2021; 2021: VuMA 2022
Further information on methodology can be found here and in the report.
Figures were rounded for better understanding of the statistic.
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VuMA. (November 17, 2021). Number of men using eau de toilette and eau de cologne in Germany from 2019 to 2021, by frequency (in millions) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1325984/eau-de-toilette-and-eau-de-cologne-use-frequency-men-germany/
VuMA. "Number of men using eau de toilette and eau de cologne in Germany from 2019 to 2021, by frequency (in millions)." Chart. November 17, 2021. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1325984/eau-de-toilette-and-eau-de-cologne-use-frequency-men-germany/
VuMA. (2021). Number of men using eau de toilette and eau de cologne in Germany from 2019 to 2021, by frequency (in millions). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1325984/eau-de-toilette-and-eau-de-cologne-use-frequency-men-germany/
VuMA. "Number of Men Using Eau De Toilette and Eau De Cologne in Germany from 2019 to 2021, by Frequency (in Millions)." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/1325984/eau-de-toilette-and-eau-de-cologne-use-frequency-men-germany/
VuMA, Number of men using eau de toilette and eau de cologne in Germany from 2019 to 2021, by frequency (in millions) Statista, https://www.statista.com/statistics/1325984/eau-de-toilette-and-eau-de-cologne-use-frequency-men-germany/ (last visited October 31, 2024)
Number of men using eau de toilette and eau de cologne in Germany from 2019 to 2021, by frequency (in millions) [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/1325984/eau-de-toilette-and-eau-de-cologne-use-frequency-men-germany/